Director of Marketing - Finance, Marketing, campaign

This is a full-time, direct-hire position based in El Segundo, CA with a hybrid schedule (3 days per week in office).

About the role

In this role, you will manage all product marketing and technology activities that support member growth, retention, and a positive member experience. You will work closely with the Chief Operations Officer, Business Unit Leadership, Strategy, Business Intelligence, IT, Digital Banking, and the entire Marketing team to develop campaigns across multiple channels.

Responsibilities

• Develop and execute campaigns across direct response, online and mobile banking, digital, print, out-of-home, direct mail, email, TV, radio, and sponsorships
• Report overall Marketing KPIs and NTO projects to the Vice President of Marketing on a regular basis
• Manage direct reports and support their ongoing professional development, including training
• Collaborate in a team environment with access to confidential or proprietary information, including financial data

Requirements

• 10+ years of hands-on experience in the financial services industry (e.g., credit union, banking, lending, wealth, insurance)
• 10+ years managing effective growth campaigns for financial services companies
• 5+ years of hands-on experience managing and building high-performing marketing teams
• Knowledge of advertising mediums including digital, broadcast, print, collateral, web, online, social, and direct response
• Familiarity with developing marketing campaigns using predictive analytics and personas
• Strong organizational, management, analytical, and problem-solving skills
• Must be currently authorized to work in the United States without employer sponsorship for a non-immigrant visa
• Must be physically located in and perform the work in the United States