Director of Marketing - Finance, Marketing, campaign

This is a full-time, direct-hire position based in El Segundo, CA with a hybrid schedule (3 days per week in office).

Responsibilities

• Manage all product marketing and technology activities that support member growth, retention, and a positive member experience.
• Work closely with the Chief Operations Officer, Business Unit Leadership, Strategy, Business Intelligence, IT, Digital Banking, and the entire Marketing team.
• Develop campaigns across channels such as direct response, online and mobile banking, digital, print, out-of-home, direct mail, email, TV, radio, and sponsorships.
• Report overall Marketing KPIs and NTO projects to the Vice President of Marketing on a regular basis.
• Manage direct reports and support their ongoing professional development, including training.
• Handle access to client or customer systems, confidential and/or proprietary information or data, including financial information.

Requirements

• 10+ years of hands-on knowledge in the financial services industry (e.g., credit union, banking, lending, wealth, insurance).
• 10+ years managing effective growth campaigns for financial services companies.
• 5+ years of hands-on experience managing and building high-performing marketing teams.
• Knowledge of advertising mediums including but not limited to digital, broadcast, print, collateral, web, online, social, and direct response.
• Familiarity with developing marketing campaigns utilizing predictive analytics and personas.
• Strong organizational, management, analytical, and problem-solving skills.
• Must be currently authorized to work in the United States without employer sponsorship for a non-immigrant visa (e.g., H-1B, TN, or O visa).
• Must be physically located in and perform the work in the United States.

Schedule

• Hybrid (3 days per week in office).