Director of Marketing, Diagnostics — Lucent Diagnostics

Role Summary

The Director of Marketing, Diagnostics at Lucent Diagnostics, a Quanterix Brand, will play a critical role in developing and executing the marketing strategy for Lucent Diagnostics diagnostic product(s) in advance of and following 510(k) FDA approval. This role requires deep expertise in both clinical marketing and payer marketing, with the ability to bridge scientific, clinical, and economic value propositions.

Strategy & Positioning

• Lead the development of the overall diagnostic marketing and market development strategy for Lucent in support of test commercialization, medical affairs, market access, and preparation for and following 510(k) clearance.
• Define and refine product positioning, messaging, and value propositions for key audiences, including clinicians, lab directors, health systems, and payers.
• Help shape and develop a new diagnostic category by identifying unmet needs, adoption barriers, and opportunities to accelerate market awareness and acceptance.
• Conduct and synthesize market insights to inform strategic decision-making, including competitive landscape, unmet needs, and adoption drivers.
• Ensure alignment between LucentDx product strategy and broader Quanterix corporate and platform messaging where appropriate.
• Partner closely with commercial leadership to align marketing strategy with go-to-market priorities and early customer engagement efforts.

Clinical Marketing

• Develop and execute clinical marketing strategies that drive awareness, education, and adoption among healthcare providers and laboratory professionals.
• Collaborate with Medical Affairs, Clinical, and R&D teams across LucentDx and Quanterix to translate clinical evidence into compelling marketing narratives.
• Create and oversee development of clinical marketing materials, including scientific messaging, educational resources, and presentation content.
• Support key opinion leader (KOL) engagement, advisory boards, and thought leadership initiatives that advance clinical credibility and category adoption.
• Lead initiatives to drive early testing adoption, accelerate clinical uptake, and activate target markets prior to full commercialization.

Payer & Market Access Marketing

• Partner with Market Access and Reimbursement teams to develop payer-focused value propositions and economic messaging.
• Help shape reimbursement strategy by providing marketing perspective on coverage, coding, and payment considerations.
• Develop payer marketing materials such as value dossiers, budget impact tools, and executive summaries tailored to health plans and integrated delivery networks.
• Support market development initiatives that reinforce economic value and facilitate early coverage and adoption.

Launch Readiness & Commercial Enablement

• Contribute to launch planning and cross-functional commercialization efforts, including pricing, reimbursement, demand generation, and sales enablement.
• Partner with commercial leadership to support early customer adoption strategies, pilot programs, and initial market penetration.
• Leverage direct experience driving early adoption and market activation to generate awareness, engagement, and initial uptake ahead of launch.
• Develop marketing playbooks, training materials, and resources for sales and customer-facing teams.
• Work closely with Product Management, Sales, Medical Affairs, Regulatory, and Corporate Marketing across Lucent Diagnostics and Quanterix to ensure aligned messaging and execution.

Brand, Demand Generation & Thought Leadership

• Establish and steward the Lucent diagnostic product brand in alignment with the Quanterix corporate brand and platform narrative.
• Own development of integrated marketing programs spanning brand strategy, demand generation, and thought leadership initiatives.
• Drive market awareness through scientific communication, digital engagement, conference strategy, and educational campaigns.
• Ensure consistency of messaging across marketing channels and customer touchpoints while building long-term brand credibility in a developing market category.

BASIC QUALIFICATIONS

• Bachelor’s degree in marketing, science, or business administration.
• 8+ years of marketing experience in diagnostics, life sciences, or medical devices.
• Demonstrated experience in both clinical marketing and payer/market access marketing for diagnostic products.
• Proven track record driving early testing adoption and market activation to accelerate awareness and uptake.
• Experience working in a pre-commercial, early-stage, or category-creating company environment preferred.
• Strong understanding of the U.S. healthcare landscape, including reimbursement pathways for diagnostics.
• Experience preparing for or supporting product launch in regulated markets (e.g., 510(k) or similar).

PREFERRED QUALIFICATIONS

• Advanced degree (MBA, MPH, PhD, or relevant scientific background).
• Experience with novel or disruptive diagnostic technologies.
• Prior experience of collaborating with Regulatory and Medical Affairs teams.
• Experience leading market development or category creation initiatives.