Director of Marketing - CPG

About the Company

We’re a powerhouse in the bodybuilding and fitness space, known for delivering premium-quality supplements trusted by athletes and fitness enthusiasts worldwide. From amino acids and creatine to protein powders and pre‑workouts, our products fuel peak performance. As a well‑established brand with a loyal community, we’re ready to take our marketing to the next level.

Responsibilities

• Develop and execute a comprehensive marketing plan to drive brand awareness, customer acquisition, and sales growth.
• Oversee and contribute to the production of high‑quality content including blog posts, emails, videos, landing pages, and more.
• Own the strategy and day‑to‑day execution of all social platforms (Instagram, TikTok, YouTube, etc.), collaborating with influencers, athletes, and internal teams.
• Collaborate with designers and creative teams to ensure brand consistency across packaging, ads, digital assets, and in‑store materials.
• Plan and execute product launches, promotions, and seasonal campaigns with measurable results.
• Track KPIs, analyze campaign performance, and pivot strategies to optimize ROI and customer engagement.
• Develop and manage the marketing budget, ensuring efficient spend across all channels.
• Lead and mentor a growing marketing team, setting clear goals and encouraging innovation and collaboration.

Qualifications

• 6+ years of experience in marketing, preferably in supplements, fitness, or consumer packaged goods.
• Deep understanding of bodybuilding culture, trends, and the fitness consumer mindset.
• Proven track record of developing and executing successful multi‑channel marketing campaigns.
• Experience managing and creating content for high‑growth social media accounts.
• Strong eye for design, with experience guiding creative projects and brand aesthetics.
• Proficient in digital marketing tools and platforms (Google Analytics, Meta Ads Manager, Klaviyo, Canva, etc.).
• Strong leadership, communication, and project management skills.

Bonus Points

• Prior experience in the supplements or performance nutrition space.
• Network of fitness influencers or creators.
• Adobe Creative Suite experience or ability to jump into light design work.

Benefits

• Competitive salary plus performance bonuses.
• Health, dental, and vision benefits.
• Product discounts and fitness perks.
• Passionate, high‑energy team environment.
• Opportunity to shape the future of a leading fitness brand.

Pay

$150,000 – $200,000 per year