Director of Marketing & Community Relations

District Narrative, Messaging & Brand Stewardship

Lead development and stewardship of the District’s narrative, messaging framework, and brand voice.
Ensure consistency and clarity across Districtwide and campus communications.
Translate District goals, instructional priorities, and initiatives into accessible, family-centered messaging.
Serve as the internal authority on tone, messaging standards, and communication alignment.

Major Responsibilities And Duties

• Lead integrated marketing campaigns that support enrollment, recruitment, retention, and community awareness.
  Oversee creative direction for campaigns across print, digital, video, and live platforms.
  Align paid, owned, and earned media strategies to amplify District priorities.
  Ensure campaigns reflect authentic storytelling and measurable impact.
• Oversee districtwide internal communications to staff, ensuring alignment, clarity, and engagement.
  Guide external communications to families and the community, including districtwide messages and campus-facing frameworks.
  Support campuses with communication tools, templates, and guidance that promote consistency while preserving campus voice.
  Ensure crisis and time-sensitive messaging aligns with leadership direction and communication protocols.
• Provide strategic communications leadership for major District and special events, including Opening of Schools, banquets, recognitions, and signature events.
  Ensure event messaging, scripts, branding, visual presentation, and storytelling are cohesive and aligned with District priorities.
  Partner with operational staff to support run-of-show messaging and post-event communications.
  Ensure events reinforce the District’s narrative and values.
• Support community engagement through proactive, transparent, and consistent communications.
  Act as the Communications Department liaison to PTAs and parent organizations, providing messaging guidance and support aligned with District expectations.
• Provide leadership and oversight across marketing, communications, social media, web, and storytelling functions.
  Ensure coordinated workflows, clear priorities, and consistent execution across teams.
  Identify gaps or inconsistencies in messaging or delivery and implement improvements.
  Mentor and support Communications staff to strengthen clarity, confidence, and effectiveness.
• Monitor and analyze engagement, reach, and effectiveness of communications and marketing efforts.
  Use data and feedback to refine messaging, campaigns, and communication strategies.
  Report insights and outcomes to the Chief Communications Officer and District leadership.