Director of Marketing & Community Relations

About the role

Provide strategic leadership for the District’s marketing, communications, and community-facing messaging by shaping and amplifying a clear, consistent narrative across all platforms and audiences. The Director of Marketing & Community Relations ensures the District’s story - what we believe, what we offer, and how we serve students and families - is communicated effectively through campaigns, events, internal and external messaging, and coordinated outreach that positions the District as the District of Choice.

Qualifications

A Bachelor’s degree in journalism, communications, public relations, or related field is required.

Skills

• Knowledge of creating and managing marketing projects
• Knowledge of desktop publishing and graphic design
• Superior presentation and analytical skills, plus demonstrated skills to handle a variety of assignments simultaneously
• Strong communication, public relations, and interpersonal skills
• Ability to use Photoshop, Illustrator, Dreamweaver, InDesign, and WordPress
• Ability to implement policy and procedures
• Ability to analyze and interpret data and statistics
• Ability to work under deadline pressure and extra hours if needed on assignments

Experience

Three years of successful marketing and/or advertising experience in public education is preferred. A personal cell phone is required to handle district-related business, including after hours, or when away from the office on district business.

Responsibilities

Major responsibilities include:

• District Narrative, Messaging & Brand Stewardship: Lead development and stewardship of the District’s narrative, messaging framework, and brand voice
• Marketing Strategy & Campaign Leadership: Lead integrated marketing campaigns that support enrollment, recruitment, retention, and community awareness
• Internal & External Communications: Oversee districtwide internal communications to staff and guide external communications to families and the community
• District & Special Events Communications Leadership: Provide strategic communications leadership for major District and special events
• Community Relations (Communications Lens): Support community engagement through proactive, transparent, and consistent communications
• Leadership, Integration & Oversight: Provide leadership and oversight across marketing, communications, social media, web, and storytelling functions
• Measurement & Continuous Improvement: Monitor and analyze engagement, reach, and effectiveness of communications and marketing efforts