Director of Marketing Communications
Lantronix · Plymouth, MN · 3 wk ago
HybridMarketing$150k–$175k/yrFull-time
Job Responsibilities
- Develop and execute an integrated Marcom strategy aligned to Lantronix revenue and brand objectives across product lines
- Own the annual Marcom budget, including agency retainers, campaign spend, trade show, and content production
- Partner with the CRO and Product Line Management to build launch plans, competitive messaging frameworks, and go to-market narratives
- Align communications strategy with investor relations and executive messaging to ensure consistency across public facing channels
- Drive the development of product-level content: press releases, solution briefs, white papers, case studies, web copy, and executive presentations
- Maintain brand and message consistency across all external communications with rigor around forward-looking statements and public company disclosure standards
- Translate complex technical capabilities — including Edge AI inference, embedded compute platforms, and network infrastructure management — into clear, outcome-driven narratives for diverse audiences
- Own the editorial calendar and ensure content pipeline supports demand generation, channel, and field sales objectives
- Lead day-to-day management of PR agency relationships including SOW execution, performance accountability, media strategy, and budget management
- Drive proactive media outreach, analyst briefings, and thought leadership placement in key trade and business press
- Serve as internal communications lead for product launches, trade show activations, and earnings-adjacent announcement timing
- Evaluate and manage additional creative, digital, and content agency relationships as needed
Team Leadership
- Lead and develop the Marcom team, setting clear objectives, prioritizing workload, and building individual capability
- Foster a culture of execution rigor, creative ambition, and cross-functional collaboration
- Act as communications advisor to Product, Sales, and Engineering stakeholders on messaging, channel strategy, and launch readiness
Qualifications and Skills
- Strong writing and editing skills with the ability to produce executive-quality content independently — press releases, messaging frameworks, web copy, and customer-facing narrative
- Domain knowledge in Edge AI, embedded compute, industrial IoT, network infrastructure management, or adjacent hardware/software categories
- Familiarity with semiconductor or embedded systems marketing — including the ability to translate platform-level technical specs into buyer-relevant messaging
Education and Experience
- 8+ years of progressive marketing communications experience, with at least 3 years in a Director or senior manager role
- Demonstrated experience operating within a publicly traded company environment, including understanding of earnings communications, disclosure sensitivity, and IR alignment
- Proven track record managing PR agencies and/or other creative/marketing agencies with direct budget ownership and SOW accountability
- Experience marketing complex B2B technology products to enterprise, OEM, or industrial buyers
- Experience marketing into defense, aerospace, or critical infrastructure verticals
- Prior experience supporting Nasdaq small-cap or mid-cap company communications, including proxy-awareness and forward-looking statement discipline
- Background working with or alongside investor relations functions on earnings timing, press release coordination, or analyst outreach