Jobs · Marketing · Minnesota

Director of Marketing Communications

Lantronix · Plymouth, MN · 3 wk ago
HybridMarketing$150k–$175k/yrFull-time

Job Responsibilities

  • Develop and execute an integrated Marcom strategy aligned to Lantronix revenue and brand objectives across product lines
  • Own the annual Marcom budget, including agency retainers, campaign spend, trade show, and content production
  • Partner with the CRO and Product Line Management to build launch plans, competitive messaging frameworks, and go to-market narratives
  • Align communications strategy with investor relations and executive messaging to ensure consistency across public facing channels
  • Drive the development of product-level content: press releases, solution briefs, white papers, case studies, web copy, and executive presentations
  • Maintain brand and message consistency across all external communications with rigor around forward-looking statements and public company disclosure standards
  • Translate complex technical capabilities — including Edge AI inference, embedded compute platforms, and network infrastructure management — into clear, outcome-driven narratives for diverse audiences
  • Own the editorial calendar and ensure content pipeline supports demand generation, channel, and field sales objectives
  • Lead day-to-day management of PR agency relationships including SOW execution, performance accountability, media strategy, and budget management
  • Drive proactive media outreach, analyst briefings, and thought leadership placement in key trade and business press
  • Serve as internal communications lead for product launches, trade show activations, and earnings-adjacent announcement timing
  • Evaluate and manage additional creative, digital, and content agency relationships as needed

Team Leadership

  • Lead and develop the Marcom team, setting clear objectives, prioritizing workload, and building individual capability
  • Foster a culture of execution rigor, creative ambition, and cross-functional collaboration
  • Act as communications advisor to Product, Sales, and Engineering stakeholders on messaging, channel strategy, and launch readiness

Qualifications and Skills

  • Strong writing and editing skills with the ability to produce executive-quality content independently — press releases, messaging frameworks, web copy, and customer-facing narrative
  • Domain knowledge in Edge AI, embedded compute, industrial IoT, network infrastructure management, or adjacent hardware/software categories
  • Familiarity with semiconductor or embedded systems marketing — including the ability to translate platform-level technical specs into buyer-relevant messaging

Education and Experience

  • 8+ years of progressive marketing communications experience, with at least 3 years in a Director or senior manager role
  • Demonstrated experience operating within a publicly traded company environment, including understanding of earnings communications, disclosure sensitivity, and IR alignment
  • Proven track record managing PR agencies and/or other creative/marketing agencies with direct budget ownership and SOW accountability
  • Experience marketing complex B2B technology products to enterprise, OEM, or industrial buyers
  • Experience marketing into defense, aerospace, or critical infrastructure verticals
  • Prior experience supporting Nasdaq small-cap or mid-cap company communications, including proxy-awareness and forward-looking statement discipline
  • Background working with or alongside investor relations functions on earnings timing, press release coordination, or analyst outreach

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