Director, Marketing Communications

Responsibilities

• Develop and execute a proactive marketing communications strategy that elevates GEICO’s brand in trade, business, and consumer media while also telling the story to our associate population, with a focus on driving outsized share of voice and strengthening GEICO’s marketing reputation.
• Leverage existing relationships with key publications to secure meaningful coverage of GEICO’s marketing evolution, campaigns, partnerships, and creative work.
• Serve as an embedded communications partner within the Marketing organization, attending leadership meetings, planning sessions, and strategy discussions to identify storytelling opportunities early.
• Advise senior marketing leaders on media opportunities, thought leadership, and external visibility.
• Support executive and internal communications for marketing leadership, including talking points, town halls, and organizational messaging.
• Explore and integrate AI-enabled tools, platforms, and agents as a core accelerator for marketing communications by scaling media intelligence, outreach, content development, and measurement across the PR ecosystem.
• Manage a small team and serve as the day-to-day point of contact with our agency partners, setting priorities, directing outreach, and ensuring the agency is delivering work that meets our standards and elevates the brand.
• Serve as a communications liaison across GEICO’s broader roster of external agencies – including creative, media, and digital partners – to ensure alignment on messaging, brand voice, and proactive storytelling opportunities.

Requirements

• 10+ years of communications experience with a focus on marketing communications, brand PR, and consumer communications.
• Experience in both agency and in-house settings. You understand how to manage and get the best out of agency partners – both a dedicated communications agency and the broader ecosystem of creative, media, and digital agencies that support a large marketing organization.
• Experience building new capabilities in fast-paced, dynamic environments. Comfortable operating with ambiguity and taking an entrepreneurial approach to problem-solving.
• Retail or consumer brand PR experience strongly preferred.
• Established relationships with reporters and editors at major marketing and advertising trade publications.
• Proven ability to secure top-tier media placements and build sustained narrative campaigns.
• Experience supporting senior executives with communications strategy, media preparation, and public visibility.
• Exceptional writing, strong project management instincts, and a collaborative approach.

Pay

Annual Salary: $140,425.00 - $229,600.00