Director of Marketing, Coca-Cola Freestyle

About the role

The Director, Coca-Cola Freestyle Marketing will develop and manage consumer marketing and innovation strategies and solutions to increase beverage incidence, enhance consumer experience and drive value and profit. This position will play a critical role in the annual business planning process, development of growth, innovation and digital strategies and digital programming. In addition, this role will manage relationships with brands, R&D, commercialization, assets, and other internal and external constituents to support consumer and customer programming. The director will also lead our consumer and customer research to inform future marketing and consumer strategies.

Responsibilities

• Leads the development and implementation of the consumer marketing and innovation strategies in partnership with cross-functional stakeholders to build revenue enhancing concepts.
• Consults on annual marketing calendar shaping the customer’s annual business plan.
• Develops and executes customer promotions/programs leveraging brand strategies and consumer insights to drive increased consumer preference and customer activity.
• Nurtures long-term customer relationships and has full ownership of senior level customer relationships to drive sustaining growth and expansion. Serves as subject matter expert at top-to-top customer engagements.
• Led performance management on customer and national marketing programs and innovation.
• Champions customer and Coca-Cola Freestyle imperatives internally and externally to deliver our Customer Commitment of Excellence.
• Leads consumer and customer research strategies.
• Leads test and learn analyses powered by Freestyle and other platform data sources, translating data into actionable business insights and recommendations.
• Drive strategic insights, including fleet-wide performance assessments and opportunity identification, partnering closely with the Director, Testing Analytics.

Requirements

• Minimum Required: Bachelor’s degree in Marketing/Business or equivalent education. MBA preferred.
• 5 or more years of business development experience in a consumer-packaged goods company, agency, or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the industry.
• Customer Relationship Management (CRM) experience.
• Advanced Strategic Thinking & Application.
• Robust Forecasting and Planning.
• Ability to recognize, understand, and interpret consumer behavior, brand strategies, and customer needs while turning this knowledge into action and results.
• Demonstrated personal leadership skills and influencing ability.
• Usage and analytical application of account performance data tools to support plans, opportunities, and stewardships.
• Effective oral and written communication skills with the ability to create persuasive selling stories.

Qualifications

• Minimum Required: Bachelor’s degree in Marketing/Business or equivalent education. MBA preferred.
• 5 or more years of business development experience in a consumer-packaged goods company, agency, or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the industry.
• Customer Relationship Management (CRM) experience.
• Advanced Strategic Thinking & Application.
• Robust Forecasting and Planning.
• Ability to recognize, understand, and interpret consumer behavior, brand strategies, and customer needs while turning this knowledge into action and results.
• Demonstrated personal leadership skills and influencing ability.
• Usage and analytical application of account performance data tools to support plans, opportunities, and stewardships.
• Effective oral and written communication skills with the ability to create persuasive selling stories.

Benefits

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

Pay

Pay Range: United States of America: 169,000 USD – 200,000 USD

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Schedule

Annual Incentive Reference Value Percentage: 30

Location

Location(s): United States of America

City/Cities: Atlanta

Travel

Travel Required: 00% – 25%

Relocation

Relocation Provided: No

Job Posting End Date

July 16, 2026

Our Purpose and Growth Culture

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

Equal Opportunity Employer

We are an Equal Employment Opportunity/Affirmative Action employer. If you are an individual with a disability and need a reasonable accommodation to assist with your job search or application for employment, please click here. You can also view our employment policies or if you have a question on fraudulent recruitment activity.