Director of Marketing at Joyous.team
The job title is Director of Marketing. The salary is not disclosed.
About the role
Lead the full marketing organization at Joyous.team, overseeing an $18M+ annual budget across performance, brand, and creative. You will evolve a proven performance engine into a household mental health brand while managing five growth pillars. This leadership role reports to the CEO, offering full P&L ownership and significant board-level visibility.
Why this role is remarkable
- Scale a category-defining brand in the rapidly emerging psychedelic medicine space, moving from performance-led growth to a household name.
- Join a high-traction leader with $43M ARR and ~50% year-over-year growth, supported by a massive $18M+ annual paid acquisition budget.
- Take a true leadership seat with full P&L ownership and a direct reporting line to the CEO, overseeing a talented cross-functional team.
What You Will Do
- Orchestrate five growth pillars including Audience Insight, Journey Optimization, Performance Marketing, Brand/PR/Partnerships, and Social/Community Amplification.
- Manage and optimize an $18M+ multi-channel budget across Meta, Google, and TikTok while leading a high-velocity, data-driven Creative Factory.
- Translate deep patient insights and clinical outcomes into a cohesive brand strategy that drives organic word-of-mouth and long-term adherence.
The ideal candidate
- 7–12+ years of full-stack marketing experience with a proven track record of managing multi-million-dollar performance budgets at a scaling DTC brand.
- At least 3 years of experience leading cross-functional teams of 5-10+ people across performance, brand, creative, and communications.
- A highly data-literate leader comfortable using AI performance tools, interrogating CAC cohorts, and presenting high-level growth strategy to a board.
Skills
Full-stack marketing experience, managing multi-million-dollar performance budgets, experience leading cross-functional teams, data literacy, and proficiency in AI performance tools.
Benefits
Full P&L ownership, significant board-level visibility, and a high-traction leader with $43M ARR and ~50% year-over-year growth.
Schedule
Not specified.
Pay
Not disclosed.
Contact
Jill, the AI Recruiter, is recruiting for this role from Jack's network. For more information or to apply, contact Jill.