Director of Marketing and Communications

Job Responsibilities and Duties

• Create and maintain organizational relationships with local and regional media.
• Serve as the media contact for PossAbilities and coordinate all media requests.
• Initiate media events and create press releases per marketing plan and as the situation arises.
• Develop, implement, and manage external communications with clients, parents/guardians, stakeholders, businesses, donors and community members.
• Plan and implement all fundraising and community engagement events.
• Plan and assist with tours and other educational and marketing activities.
• Represent PossAbilities at community fairs and business events that present networking and marketing opportunities.
• Directs and implements the organization’s advertising and promotional activities.
• Analyzes target market information to identify and recommend effective marketing approaches.
• Identifies new market segments that will benefit from PossAbilities services.
• Prepares effective advertising campaigns based on market research.
• Maintains knowledge on industry services and innovation.
• Collaborates with senior executives to develop growth plans for the organization.
• Forecasts, drafts, implements, and oversees the department’s operating budget.