Director of Lifecycle Marketing- Sports

At Caesars Digital, we set the standard in digital innovation, customer experience, and industry excellence for sports betting. This role leads lifecycle marketing for Caesars Sportsbook, driving growth through data-driven, automated campaigns.

About the role

You will own the end-to-end lifecycle marketing strategy and execution for Caesars Digital – Sportsbook, guiding a dedicated team to create industry-leading automated campaigns across Email, Push, SMS, and In-app channels. Close collaboration with Marketing, Product, Data, and Brand teams ensures cross-functional growth.

Responsibilities

• Develop the full lifecycle marketing strategy—onboarding, acquisition, retention, and cross-sell—for Caesars Sportsbook.
• Manage and mentor the Lifecycles team, fostering high performance, accountability, and advanced automated campaigns.
• Monitor and optimize all lifecycle campaigns, continuously refining strategy and performance.
• Advance digital marketing campaigns in partnership with Sportsbook marketing teams and MarTech partner Optimove.
• Design personalized, automated campaigns tailored to each player’s lifecycle stage.
• Create and optimize a test-and-experimentation workflow across marketing channels to improve campaign performance and KPIs.
• Collaborate with cross-functional teams to align on calendar events, product releases, and key communications.

Requirements

• 5+ years of lifecycle marketing management experience with a deep understanding of data and marketing KPIs.
• Strong MarTech and CRM fluency, preferably with Optimove, in campaign execution and workflows.
• Detail-oriented professional with experience building data-driven lifecycle marketing strategies.
• Bachelor’s degree required; concentration in Marketing preferred.
• Exceptional communication, leadership, and strategic thinking skills.
• Proven ability to manage marketing teams and collaborate cross-functionally.
• Prior experience in iGaming, hospitality, or marketing agencies strongly preferred.
• Professional demeanor with the ability to build positive relationships across teams.

Additional Requirements

• Ability to quickly assimilate data and communicate corporate information to internal and external audiences.
• Effective interaction with executive clients (internal and external).
• Mobility throughout all areas of the casino.
• Ability to lift up to 10 pounds and carry up to 5 pounds.
• Physical ability to bend, reach, kneel, twist, and grip while working at a desk.
• Manual dexterity to operate office equipment (10-key, PC, fax, photocopier).
• Capacity to work at a fast pace and handle stressful situations.
• Proficiency in reading, writing, speaking, and understanding English.
• Ability to respond to visual and aural cues.

Pay

The salary range for this position is $96,400 – $154,770 USD, depending on relevant experience, geography, business needs, and market demand.

Benefits

• Medical, vision, and dental insurance.
• Life insurance and disability insurance.
• 401(k)-matching program.
• Short-term and long-term incentive compensation, including cash bonuses and stock program participation.
• Paid Flexible Time Off and paid company holidays.