Director of Lifecycle Marketing
About the role
For our client, we are seeking a Director of Lifecycle Marketing to join the team of a leader in the Finance & Insurance space. This leader will own the strategy and execution of lifecycle programs that deepen customer engagement and drive measurable revenue impact across a B2C product portfolio. The role is focused on building scalable lifecycle infrastructure, aligning messaging across channels, and partnering closely with Product, Analytics, and other cross-functional teams to optimize performance. The ideal candidate will bring a strong blend of team leadership, marketing automation expertise, and data-driven decision-making to improve efficiency and support business growth. Location: Remote - US based candidates only, no visa sponsorship available.
Responsibilities
- Define and execute long-term lifecycle marketing strategies for the company's products
- Lead and mentor a team of lifecycle marketing professionals, setting clear priorities and expectations
- Own revenue and performance metrics for lifecycle marketing, enhancing customer engagement through optimization
- Collaborate with Product, Analytics, and other teams to prioritize marketing initiatives across communication channels
- Develop scalable lifecycle infrastructure and governance to support a diverse product portfolio
- Promote the integration of AI and automation to streamline lifecycle operations and boost team efficiency
Qualifications
- Bachelor's degree or equivalent experience
- 10+ years of experience in B2C lifecycle marketing
- 5+ years of experience managing teams, including direct reports
- 4+ years working with enterprise marketing automation platforms
- Demonstrated success in performance-driven lifecycle marketing with revenue accountability
Benefits
- Competitive salary with base pay, bonuses, and equity grants
- 401(k) plan with company matching contributions for retirement planning
- Employee Stock Purchase Plan with discounted stock options available
- Comprehensive medical, dental, and vision coverage for employees and families
- Paid time off, holidays, and family leave to support work-life balance
- Access to mental health resources via Employee Assistance Program
Pay
$195,800 – $271,000 annually