Director of Lead Management

Responsibilities

• Analyze market trends and research prospects to identify potential clients leads.
• Make contact with leads, schedule calls, and educate on the value of the service.
• Use CRM systems to track interactions, update lead statuses, and maintain detailed records.
• Analyze data and feedback to optimize lead generation efforts and adjust strategies.
• Collaborate with Senior Director of Client Success to develop and execute comprehensive lead generation strategies across various channels to attract qualified leads.
• Create and develop a robust pipeline of sales prospects for the assigned regions.
• Establish lead scoring models to qualify leads based on demographics and engagement, ensuring a focus on high-potential prospects.
• Streamline the process of transferring qualified leads to the sales team with detailed information to facilitate effective sales conversations.
• Work with management and marketing communications to develop consistent sales presentations and supportive resources.
• Plan and work exhibit booths at state association conferences and trade shows as assigned and follow up on new business leads or opportunities with existing clients.
• Provide printed or verbal weekly and/or monthly reports on sales activity and results.
• Participate in regularly scheduled coaching sessions with manager.

Qualifications

• Bachelor’s Degree in Business or equivalent experience.
• Exceptional performance in a lead generation position or customer engagement position; minimum four years.
• Demonstrated knowledge and experience in selling and servicing the senior-living and long-term care environment.
• Prominent sales, project management and customer leadership ability and skills.
• Strong strategic, creative, analytical, time management and people skills.
• Established ability to source, acquire, develop and retain accounts to include: lead generation, territory management, sales plan execution, selling skills and contact resource management.
• Develop strong business relationships and visibility through frequent in-person contact with prospective clients, networking and participation in industry and professional associations across the designated region.