Director of Homeschool Marketing

StrongMind is a remote-first education and technology company on a mission to transform learning for students, families, and educators across the country. For more than 25 years, we’ve partnered with schools and districts to deliver innovative, student-centered learning experiences powered by technology, compassion, and bold thinking. We believe education should be flexible, human, and built for real life.

About the role

You’ll join StrongMind’s Marketing organization at an exciting moment. We’re investing in new talent and capabilities, modernizing our technology and operating systems, building AI-native ways of working, and creating clearer ownership around the business outcomes Marketing drives. StrongMind Homeschool is our new B2C platform, and you’ll have the opportunity to help build the consumer growth engine behind it from the ground up.

You’ll work closely with our VP of Marketing and partner across Product, Customer Experience, Marketing Operations, and our shared Marketing Centers of Excellence, including creative, lifecycle, content, digital, web, and production. This role is intentionally different from a traditional Head of Marketing position. You aren’t being hired to build a large team beneath you. You’re being hired to build a growth engine. You’ll own the strategy, understand the customer, make investment decisions, direct shared resources, test aggressively, learn quickly, and drive measurable results. There isn’t a mature playbook waiting for you. You get to help build it.

Responsibilities

• Turn business goals into acquisition, conversion, activation, retention, and revenue strategies.
• Review funnel performance and determine where budget, messaging, creative, channels, or resources need to shift.
• Develop and test audiences, offers, campaigns, landing pages, pricing, messaging, and acquisition strategies.
• Dig into CAC, conversion, activation, churn, retention, LTV, and customer behavior to determine what happens next.
• Partner with Product to translate new capabilities into customer-facing value and bring customer insights back into the product roadmap.
• Build lifecycle strategies across nurture, onboarding, activation, engagement, retention, win-back, referral, and advocacy.
• Talk to customers, study their behavior, and turn those insights into stronger Marketing and Product decisions.
• Partner with our ESA team to turn funding opportunities into scalable customer-acquisition strategies.
• Build strong briefs and guide our shared creative, content, digital, lifecycle, web, and production resources.
• Experiment continually across channels, audiences, creative, messaging, and offers.
• Use AI every day to research, analyze, personalize, test, automate, and move faster.
• Build systems and processes that make growth increasingly predictable and repeatable.

Requirements

• 7+ years of progressive B2C Marketing, Growth, or related experience with meaningful ownership of acquisition, revenue, or measurable growth outcomes.
• Demonstrated experience building or scaling a consumer acquisition engine.
• Strong understanding of recurring-revenue businesses such as subscription, SaaS, membership, DTC, marketplaces, or similar consumer models.
• Broad fluency across performance marketing, lifecycle/CRM, brand, content, web, CRO, customer research, analytics, and experimentation.
• Deep enough knowledge of performance marketing and customer-acquisition funnels to diagnose performance and challenge strategy.
• Experience managing meaningful marketing budgets and making investment decisions based on performance.
• Strong understanding of CAC, LTV, conversion, activation, retention, churn, and payback.
• Experience developing positioning, messaging, offers, campaigns, and go-to-market strategies.
• Experience partnering closely with Product and using customer insights to influence decisions.
• Strong business judgment and the ability to translate customer behavior and performance data into action.
• Strong cross-functional leadership skills and the ability to create alignment without relying on direct reporting authority.
• Experience operating in environments where the playbook is still being created.
• AI-native ways of working—you already use AI to research, analyze, create, experiment, personalize, automate, and make better decisions.

Qualifications

Bachelor’s degree in Marketing, Business, Communications, or related field preferred. Equivalent professional experience and demonstrated results matter more than checking a degree box.

Benefits

• A competitive total compensation package, including medical, dental, vision, and voluntary benefits
• Well-being that works for real life—from an on-site gym, virtual wellness programs, and wellness coaching to flexible work options for select roles
• Unlimited PTO for salaried roles and “life happens” days when you need flexibility
• A fully paid holiday week off at Christmas, so you can truly rest, reset, and reconnect
• Recognition and rewards that celebrate birthdays, meaningful anniversary milestones, and community service hours that let you give back
• Quarterly Town Halls that keep communication transparent, honest, and human
• Annual social events and traditions we genuinely look forward to—like Halloween celebrations, Wellness Fairs, and other moments that bring our community together

We're intentional about building a workplace where people feel valued, connected, and empowered to thrive—at work and beyond.