Director of Homeschool Marketing

Key Responsibilities

• Develop and execute the overall homeschool marketing strategy.
• Manage annual marketing plans, budgets, and performance goals.
• Lead brand positioning, messaging, and content strategy.
• Drive growth across:
• Email marketing and automation
• Organic and paid social media
• Search, display, and retargeting campaigns
• Affiliate, influencer, and partnership programs
• Events and community engagement
• Expand affiliate and strategic partnership networks.
• Define KPIs, dashboards, and reporting frameworks.
• Foster a data-driven culture of testing and optimization.
• Recruit, mentor, and lead a high-performing marketing team.

Requirements

• Bachelor's degree required.
• 7+ years of DTC marketing experience.
• Strong understanding of the homeschool education market.
• Proven success growing eCommerce revenue through multi-channel marketing.
• Experience managing and developing marketing teams.
• Expertise in affiliate and partnership marketing.
• Strong analytical, strategic, and leadership skills.

Technical Skills

• HubSpot (required)
• WooCommerce or other eCommerce platforms
• WordPress CMS
• AI-powered marketing tools (Copilot, Liminal, etc.)

Benefits

• Health, dental, vision, life, STD, and LTD insurance
• 401(k)
• Paid time off and holidays
• Expense reimbursement
• Performance-based bonus opportunities

Compensation

$130,000 – $140,000 base salary plus bonus potential.

Ideal Candidate

A strategic and data-driven marketing leader with deep homeschool market expertise, strong eCommerce growth experience, and the ability to build scalable marketing programs that drive revenue and brand leadership.