Director of Home Market

About the role

Our Family Legacy Viking Coca-Cola is a privately held company owned by the Faber Family. Viking Coca-Cola remains a dedicated family-run establishment that includes the Faber family and extends beyond to all members of the team including delivery drivers, sales personnel, executive management, and our partners.

Responsibilities

• Build and refine programs, procedures, and SOPs that accelerate Home Market expansion
• Drive Key Account compliance to CTM/CMA contracts; report performance via CPact and available tools
• Manage funding tied to non-compliance, including deductions as needed
• Grow immediate-consumption opportunities inside take-home outlets (e.g., cold vaults, FLMs)
• Keep market pricing competitive; deliver financially backed recommendations
• Partner cross-functionally with Sales, Marketing, Operations, Cold Drink, and field teams; develop incentives and training

Qualifications / Skills

• Bachelor’s degree in marketing or related field
• 5–10 years developing marketing strategies (beverage industry preferred)
• Excel and word processing proficiency; AS400 helpful; 10-key, basic math
• Professional communication, strong accuracy, multitasking, discretion

Benefits

• Medical, Dental, and Vision coverage
• 401(k)
• Life Insurance
• Health Savings Account (HSA) and Flexible Spending Account (FSA)
• Competitive Salary
• Paid Time Off
• Snack/Drink Room
• Employee Discounts

Schedule

Your mornings start in Saint Cloud with a fast scan of performance signals—CPact dashboards, contract notes, and pricing snapshots—then you’re on the move: a headquarters call with a chain, a quick huddle with Sales/Marketing to align next steps, and a check-in with Operations to anticipate volume swings. By midday, you’re in the market—walking beverage sets, spotting cold-vault wins, and turning “good” execution into standout presence. Later, you’re back onsite shaping the next push: polishing a report, tuning an incentive plan, and clearing the path for the field team before the week’s momentum peaks. Some weekends, you’ll be hands-on with sell-downs to keep the playbook sharp and the shelves ready.