Director of GTM Narrative
About the role
We’re looking for a strategic narrative leader to own and evolve Maven’s go-to-market narrative. This role owns how Maven explains itself — to the employers and health plans evaluating our platform, and to members navigating some of life’s most important healthcare decisions.
This is a builder role. You’ll define and maintain the narrative frameworks that anchor everything we take to market: the pitch deck, the positioning, the campaign themes, the launch moments. This is a role for someone who operates at the intersection of strategist and writer — you’re equally comfortable defining the framework and doing the writing yourself.
The right person is wired for both strategy and execution. You’ve worked at the intersection of consulting-style systems thinking and editorial-quality writing. You move fluidly between strategic framework-building and high-quality written execution. You use AI fluently — it's woven into how you research, think, and write.
You’ll report to the Chief Brand and Communications Officer and work closely with Product Marketing, Growth, Clinical, and executive leadership.
Responsibilities
- Define and evolve Maven’s core narrative, ensuring one coherent story that connects employer value and member experience
- Shape the overarching narrative for major company moments (e.g., new product launches, strategic partnerships, and other defining company moments)
- Own the primary corporate pitch deck and keep it current with product strategy, clinical evidence, and competitive positioning
- Write high-impact content that advances Maven’s market story — from executive briefs to campaign themes and content frameworks
- Partner with Product Marketing to ensure product positioning lives within a company narrative
- Translate clinical research, outcomes data, and product capabilities into credible stories that resonate with executive buyers and members alike
- Build and maintain a living narrative system: messaging hierarchy, core value propositions, and usage guidelines for cross-functional teams
- Build feedback loops with Growth and field teams to understand what’s actually landing in buyer and member conversations
Qualifications
- 8–12+ years of experience shaping narrative or messaging at a high-growth technology, healthcare, or consumer-facing company
- Experience operating at the intersection of B2B and consumer audiences, ideally in healthcare, healthtech, or another regulated industry
- Exceptional writing skills to articulate financial impact to executive stakeholders while expressing clinical rigor and empathy to members
- Systems-thinking ability to build narrative infrastructure, not just one-off deliverables
- Use of AI and emerging technologies to accelerate research, refine ideas, and scale narrative development without compromising rigor or clarity
- Influence cross-functional partners through clarity, credibility, and collaboration
- Ability to learn fast and visibly, coming in curious and getting up to speed quickly