Director of Growth Marketing

What You’ll Do

• Own the Data, CRM & Tracking Foundation
• Own the martech stack end to end — lead the migration from Marketo and Pivotal CRM to HubSpot, then own platform health, configuration, and roadmap
• Build and enforce CRM data hygiene standards across marketing and sales — you are the steward of data quality the rest of the organization relies on
• Design the tracking architecture — UTMs, conversion tracking, event taxonomy, and the data plumbing that makes every channel and campaign measurable
• Build lead scoring models and define MQL/SQL standards in partnership with sales leadership
• Partner with PCCA’s Data Analytics Manager to develop multi-touch attribution and revenue reporting
• Drive Demand Through the Engine You Build
• Apply these systems to generate demand across PCCA’s four revenue pillars — Bases, APIs, Membership, and Software — each with distinct buyer journeys
• Lead the redesign of PCCA's tiered membership model — segmentation logic, tier criteria, benefit structure, and lifecycle automation — in partnership with Accounts and Brand & Content, instrumented end-to-end in HubSpot
• Own lead flow and nurture — ensure leads move cleanly from every channel into the CRM and through automated, well-instrumented nurture paths
• Lead paid media performance and optimization, including LinkedIn, paid search, and programmatic — owning the tracking and ROI measurement behind the spend
• Partner with Brand & Content on campaign execution — you provide the targeting, data, and measurement; they provide the creative firepower
• Show up with data and follow through — become the partner sales trusts because the numbers are right
• Build dashboards that show marketing’s contribution to pipeline and revenue
• Report to the CMO and leadership on campaign performance, lead quality, and funnel health
• Continuously test and optimize channels, messaging, and targeting based on performance data
• Build Your Team
• Within 12–18 months, identify, recruit, and develop 1–2 direct reports (likely a marketing ops / CRM specialist and a demand gen coordinator)
• Set the standard for how growth marketing operates at PCCA — you’re writing the playbook

Measure, Report & Optimize

Build and maintain dashboards that show marketing’s contribution to pipeline and revenue

Report to the CMO and leadership on campaign performance, lead quality, and funnel health

Continuously test and optimize channels, messaging, and targeting based on performance data