Director of Growth Marketing
MLabs · United States · 1 mo ago
RemoteRemoteMarketing$120k–$150k/yrFull-time
Key Responsibilities
- Permanent Ownership: Design, build, and execute the outbound revenue engine from the ground up, maintaining long-term, hands-on ownership as a senior Individual Contributor
- Agentic Workflows: Build and operate AI-native, agentic systems that scale pipeline generation efficiently through technical architecture rather than team headcount
- AI-Native Execution: Oversee Clay-powered enrichment processes and execute highly personalized, AI-driven outreach strategies at scale across email and LinkedIn channels
- Signal Intelligence: Construct and refine signal-based trigger workflows utilizing key market data, such as funding rounds, competitor job postings, incubator launches, and executive hiring trends
- ICP & Targeting: Continuously define and optimize the Ideal Customer Profile across core target segments, including Series A/B fintechs, embedded finance platforms, and regional banking institutions
- GTM Collaboration: Partner directly with the CBO to align outbound messaging, product positioning, and targeted launch campaigns with the company's core USD API offerings
- Pipeline Management: Assume full accountability for end-to-end outbound pipeline metrics, systematically tracking outreach volume, reply rates, meeting conversion, and generated revenue pipeline
Requirements
- Professional Experience: 5-10 years of experience within B2B Go-To-Market (GTM), revenue operations, or growth functions, featuring a proven track record of building outbound programs from scratch within high-growth technology environments
- Clay Expertise (Strict Requirement): Advanced, hands-on proficiency with Clay. Candidates must possess direct experience building multi-source enrichment waterfalls, AI-personalized sequences, and complex, trigger-based workflows
- Modern Outbound Stack: Deep technical fluency across standard outbound toolsets, specifically Clay, Smartlead or Instantly, Apollo or ZoomInfo, HubSpot or Salesforce, and LinkedIn Sales Navigator
- AI-First Mindset (Strict Requirement): A strong AI-first orientation with a demonstrated ability to utilize artificial intelligence to write, enrich, personalize, and optimize every layer of an outreach motion
- Domain Fluency: Professional background within the fintech, payments, or financial infrastructure domains is highly preferred, including a strong understanding of relevant buyer personas and the competitive landscape
Benefits
- Competitive salary and equity packages commensurate with experience
- Opportunity to assume total ownership of a critical revenue function at a venture-backed, Series A infrastructure company
- Fully remote, flexible working environment with a high degree of autonomy
- Comprehensive health, wellness, and standard professional benefits matching industry benchmarks