Director of Growth Marketing

About the role

The Director of Growth Marketing will own the strategy and execution behind growing awareness, attracting new patients, and building a trusted women's healthcare brand. This role is ideal for a strategic marketer who can define our brand, create compelling campaigns, and directly drive patient acquisition.

Key Responsibilities

• Brand Strategy & Content
• Develop Maiden Lane Medical's brand positioning, messaging, and differentiation within women's healthcare and telemedicine.
• Define target audiences, patient personas, and key marketing messages.
• Build content pillars and social media strategy to increase brand awareness, engagement, and patient acquisition.
• Create creative concepts for educational content, short-form video, testimonials, UGC, and paid advertising.
• Growth Marketing & Patient Acquisition
• Own and optimize paid acquisition campaigns across Meta (Instagram/Facebook) and other digital channels.
• Build, launch, test, and optimize campaigns within Meta Ads Manager.
• Develop strategies to improve conversion rates from advertisement click through appointment booking.
• Analyze campaign performance, patient acquisition costs, and return on marketing investment.
• Identify opportunities to scale successful campaigns.
• Creative & UGC Strategy
• Sources, manages, and collaborates with UGC creators and content partners.
• Develop compelling ad hooks, scripts, and creative concepts designed to connect with women authentically.
• Partner with internal teams and external creators to produce high-performing marketing assets.
• Analytics & Optimization
• Establish tracking, attribution, and reporting processes.
• Use data to make decisions about creative strategy, audience targeting, and budget allocation.
• Continuously test and improve marketing performance.
• Healthcare Marketing Compliance
• Ensure all marketing activities align with healthcare advertising guidelines, Meta policies, and patient privacy requirements.
• Collaborate with clinical leadership to ensure messaging is accurate, trustworthy, and medically appropriate.

Qualifications

• Experience in growth marketing, digital marketing, performance marketing, or healthcare marketing.
• Demonstrated success driving measurable customer or patient acquisition.
• Hands-on experience managing paid social campaigns, particularly Meta Ads Manager.
• Experience developing brand strategy, messaging, and marketing campaigns.
• Ability to translate data and analytics into creative marketing strategies.
• Experience with UGC, influencer marketing, short-form video, or content-driven growth strategies.
• Strong analytical skills and ability to optimize campaigns based on performance data.
• Healthcare, telemedicine, digital health, or regulated industry experience preferred.