Director of Growth, Emerging Products

Overview

Ripping gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers.

About the role

Scaling from $1B ARR to $5B means we need to build an engine that drives growth across multiple product lines, buyer segments, and personas - accelerating growth from prospects and customers alike. That’s where you come in.

Responsibilities

• Develop the worldwide, multi-channel strategy for creating and capturing demand across Rippling's emerging products.
• Manage multimillion dollar annual budgets efficiently, hitting or exceeding targets and continuously optimizing channel and campaign allocations to maximize revenue.
• Build, mentor, and manage a high caliber team of paid marketers that can consistently meet or exceed their (ambitious) targets.
• Collaborate cross-functionally to build and iterate on campaigns. Partner closely with growth stakeholders (including GM’s of product lines) to share learnings, brainstorm, and report out on results.
• Build an experimentation engine within your team that fuels scale and efficiency gains; you’ll optimize via test and learn.
• You’ll build an experimentation engine within your team that fuels scale and efficiency gains; you’ll optimize via test and learn.
• Be able to manage multiple ARR plans with overlapping priorities and audiences but distinct goals and targets. This will require a strong ability to prioritize resources and manage stakeholders effectively.
• Although this is a leadership role, like every leader at Rippling (including our CEO Parker), you’ll pick up IC initiatives to maximize your team’s impact. You’re not afraid to roll up your sleeves and do things yourself; in fact, you relish the opportunity to go to ground zero of execution, knowing it makes you a better coach and cross-functional partner.

Requirements

• 7+ years of experience, ideally in growth and P&L ownership
• 3+ years managing a team of growth marketers or analytics functions
• End-to-end ownership. You execute flawlessly (directly & via others) and take your projects across the finish line. You own mistakes and learn from them
• Natural communicator. You naturally communicate clearly, because you think clearly. You know how to modulate your communications, whether talking to an IC on your team or an executive
• Collaboration; you have a track record of delivering outsized results by partnering with others cross-functionally
• Strong analytical skills to uncover insights that you incorporate into your team’s initiative roadmap
• Ability to think first principles for attribution, funnel metrics and the martech stack required to solve those issues.
• Deep marketing channel expertise spanning some combination of demand gen, paid social platforms (like Meta, Linkedin, Tiktok), Google SEM, Bing Search, ChatGPT ads, Display, Youtube, affiliate marketing, and/or landing page optimization
• Agility and speed. You’ll constantly try new ideas in this role. When things don’t work, you pivot; when they do, you move fast to scale them. You thrive in a fast-paced, dynamic environment with shifting priorities and tight deadlines

Qualifications

• Deep marketing channel expertise spanning some combination of demand gen, paid social platforms (like Meta, Linkedin, Tiktok), Google SEM, Bing Search, ChatGPT ads, Display, Youtube, affiliate marketing, and/or landing page optimization
• Agility and speed. You’ll constantly try new ideas in this role. When things don’t work, you pivot; when they do, you move fast to scale them. You thrive in a fast-paced, dynamic environment with shifting priorities and tight deadlines

Skills

• Deep marketing channel expertise spanning some combination of demand gen, paid social platforms (like Meta, Linkedin, Tiktok), Google SEM, Bing Search, ChatGPT ads, Display, Youtube, affiliate marketing, and/or landing page optimization
• Agility and speed. You’ll constantly try new ideas in this role. When things don’t work, you pivot; when they do, you move fast to scale them. You thrive in a fast-paced, dynamic environment with shifting priorities and tight deadlines

Benefits

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.

Pay

The pay range for this role is: 248,000 - 310,000 USD per year (US)

Schedule

Rippling is hybrid (San Francisco, CA, US) and hybrid (New York, NY, US).