Director of Growth and Lifecycle Marketing

About the role

Cambium is a modern American wood manufacturer, distributor, and technology company connecting and modernizing the wood economy. We work with architects, builders, and leading brands across the built environment, including Amazon, Room & Board, and Equinox. Our work has been recognized by Time's Best Inventions and Fast Company's Innovation by Design Awards. Technology is how we match supply to demand across a fragmented industry. The American hardwood industry has lost more than half its sawmills in the last two decades. Quality trees go to waste, and the US imports more lumber than it produces, even though domestic capacity could meet nearly all of our needs. Until now, this industry forced a choice: local relationships or national scale, meaningful materials or modern efficiency. We don't think those are real tradeoffs. We're building the infrastructure to prove it, with modern software, better supply chains, and a clear view of what comes next: a wood economy that's local, efficient, and built to last.

An architect specs our material on one project, a builder installs it, and every one of them has a next project. The gap between the first order and the second, and between the one product a customer knows us for and the full range we supply, is our biggest lever. Nobody owns it today. You'll own lifecycle for Cambium end to end, reporting to the VP Marketing and working closely with Sales and Supply. Some quarters the most interesting problem won't look like lifecycle at all. If that sounds like the fun part, this is your role.

Responsibilities

• Own lifecycle for Cambium: you build the strategy and ultimately own the results, including retention, expansion, and how customers move across our product range and our brands.
• Partner with Sales and Supply on the customer experience: Build the programs, pressure-test them in live accounts, and change them the moment a customer tells you they're wrong.
• Define and run our customer marketing playbook for acquisitions: M&A is a big part of how Cambium grows, and every company we buy comes with its own customers. You own how they're brought into Cambium and what they hear from us, and you run the playbook for the next deal.
• Scale from the 10k foot view down to the minutiae: what share of customers come back within a year, and what's the number we plan against? Why did this account go quiet in March? Why is this HubSpot workflow firing twice, and what's the fix?

Requirements

• 7+ years in marketing at high-growth startups, with real ownership of retention, lifecycle, or growth somewhere in that time.
• Something you can point to that didn't exist before you: a function, a program, a system, built from close to nothing, as a team lead or a senior IC.
• Experience at a high-growth startup, where you built things before there was a process for them.
• Deep proficiency in HubSpot or an