Director of Global Influencer Marketing & PR

Job Summary

We are seeking a dedicated and talented Director of Global Influencer Marketing & PR to join our team. In this role, we are seeking a strategic, data-driven leader to own our global influencer marketing and public relations strategy, driving brand awareness, cultural relevance, and business growth across key international markets.

Essential Job Functions

• Develop and execute a scalable global influencer strategy that accelerates growth in new international markets.
• Lead collaboration with international PR agencies to expand reach, secure placements, and manage market-specific challenges.
• Identify and onboard high-potential brand ambassadors for paid partnerships across regions, ensuring alignment with brand values and launch priorities.
• Plan, coordinate, and execute global events, launch parties, and creator activations that amplify product stories across markets.
• Scale and optimize the organic seeding program in each market to generate earned media value (EMV) and high-quality UGC.
• Ensure timely and accurate product information, assets, and launches to creators and press.
• Work with the Operations team to manage shipment fulfillment, tracking, and monthly shipment dashboards.
• Monitor inventory, lead times, and regional differences to ensure timely delivery for campaigns and events.
• Manage press coverage and key PR moments; cultivate relationships with editors, journalists, and media partners across regions.
• Provide comprehensive monthly recaps and performance reports for leadership, with insights and recommended optimizations.
• Plan, administer, and optimize monthly budgets for global influencer campaigns and events.
• Monitor spend against forecasts, reconcile invoices, and report on ROI and EMV contributions.
• Develop and execute a global PR strategy that supports product launches, brand storytelling, and international expansion.
• Lead and manage global and regional PR agency partners, establishing KPIs and ensuring consistent execution across markets.
• Partner cross-functionally with Brand Marketing, Product Marketing, Social, and Executive Leadership teams to ensure cohesive messaging across influencer and PR channels.

Non-Essential Job Functions

• Direct the development and execution of a scalable influencer strategy that accelerates entry and growth in new international markets, partnering with regional PR agencies to secure placements and local relevance.
• Own planning and execution of global events, launches, and creator experiences that drive cross-market impact, strong press coverage, and measurable engagement, with rigorous post-event analysis.
• Identify, onboard, and manage brand ambassadors for paid partnerships across regions; build a sustainable, high-quality creator pool that fuels EMV and consistent UGC production.
• Own monthly EMV, ROI, and KPI reporting; translate insights into actionable optimizations across paid and organic programs, ensuring alignment with company OKRs and budget discipline.

Qualifications

• 6+ years in influencer marketing, brand partnerships, or global communications with leadership responsibilities.
• Proven track record driving influencer programs in multiple international markets, preferably within beauty, skincare, or cosmetics.
• Demonstrated impact on EMV, ROI, brand awareness, and revenue through global activations.
• Strong ability to translate business goals into actionable global influencer strategies and roadmaps.
• Experience leading cross-functional teams and managing senior stakeholder expectations.
• Excellent negotiation, contract management, and collaboration skills.
• Proficiency with influencer marketing platforms, analytics, attribution models, and media value measurement.
• Proven experience leading both influencer marketing and public relations programs within the beauty, skincare, or cosmetics industry.
• Strong understanding of media relations, earned media strategy, press event execution, and PR measurement.
• Established relationships with beauty, lifestyle, and consumer media outlets, editors, and industry tastemakers.
• Experience managing PR agencies and evaluating performance against earned media and brand awareness objectives.

Physical Requirements

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift up to 20 pounds at times.
• Must be able to bend, stretch, kneel, twist, and squat to adjust or position equipment, cameras, or set up for events.
• Prolonged periods standing, bending, stooping, and reaching.
• Must be able to travel frequently, sometimes requiring long periods of driving or riding in a vehicle.
• Must be able to focus on detailed work for extended periods, which may lead to eye strain or fatigue.
• Must be able to perform tasks that require fine motor skills, including typing and using a mouse.
• Must be able to carry and transport promotional or sales materials.
• Must be able to work in a fast-paced, often time-sensitive environment.