Director, Influencer Marketing & PR
Job Title: Director, Influencer & PR Strategy
About the Role
Reporting directly to the VP of Global Brand & Marketing, the Director will lead the influencer and PR function with influencer marketing as the primary mandate. You will directly manage an Influencer Marketing Specialist, and oversee two agency partners — PR and creative.
Responsibilities
Define and own PopSockets' next-generation influencer marketing and PR strategy — building programs that set the standard for lifestyle brand marketing, drive genuine brand desirability, and use our founder-led story and brand mission as the competitive advantage they truly are.
Redefine PR's role at PopSockets — elevating it from a reactive channel to a proactive, always-on brand equity engine that shapes how the world thinks and talks about us.
Champion our founder-led story, brand mission, vision, and values as a true competitive advantage — building a PR strategy that makes PopSockets' origin and purpose as culturally compelling as our products.
Build a proactive media and relationship strategy that earns PopSockets a consistent presence in lifestyle, tech, and culture conversations — not just around launches, but year-round.
Lead press moments, creator events, and brand activations that generate meaningful earned coverage and position PopSockets as one of the most beloved and interesting brands in the lifestyle category.
Track share of voice, sentiment, and earned media performance — translating those insights into a clear, evolving POV on how PR is building brand equity over time.
Requirements
10+ years of experience in influencer marketing, consumer PR, or integrated communications — with significant brand-side experience and a clear track record of building programs that move culture and business metrics.
Proven success building influencer programs that deliver best-in-class EMV and creator advocacy — the kind of program other marketers reference and creators want to be part of.
Strategic PR experience that goes beyond press releases — you know how to build a brand narrative, pitch a story that earns coverage, and use PR to compound brand equity over time.
Deep data fluency: you build frameworks, interpret signals, design experiments, and use performance data to continuously sharpen strategy and defend investment.
Experience managing both influencer and PR agencies at a senior level — setting vision, driving accountability, and building partnerships that produce exceptional work.
Hands-on experience with CreatorIQ required; familiarity with Tribe Dynamics or similar tools a plus.
An executive-level communicator who can influence cross-functional partners, present to senior leadership, and represent the brand externally with confidence and authority.
A people-first leader who builds high-performing team cultures, develops talent intentionally, and leads with clarity and generosity.
Qualifications
Energized by the opportunity to build — you thrive in fast-moving, entrepreneurial environments and see ambiguity as a canvas, not an obstacle.
Benefits
Competitive compensation package including base salary of $140,000 - $160,000 per year, plus a 25% annual bonus potential.
Equal Opportunity Employer: We prohibit unlawful discrimination against applicants and employees on the basis of age, race, sex, sexual orientation, gender identity, religion, national origin, disability, military status, genetic information, color, creed, ancestry, or any other status protected by applicable federal, state or local law.