Director of Global Communications - Apex Legends

About the Role

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. As Director, Global Communications, you will own the integrated communications strategy across the Apex Legends global franchise. Reporting to the VP of Global Marketing at Respawn, you will shape how we communicate across every stage of the player lifecycle and partner closely with marketing and studio to ensure every comms decision flows from a shared understanding of player health, player behavior, and game commercial priorities. This is a highly collaborative leadership role that will help shape the future of how the franchise evolves and how its communication reaches players globally.

Responsibilities

• Execute global communication strategies that directly scale player acquisition, retention, and live-service engagement.
• Orchestrate integrated communications across community, social, creator relations, and PR functions.
• Craft compelling seasonal narratives that resonate with new, lapsed, and active audiences.
• Create data-anchored, sequenced communications frameworks for key franchise moments that directly scale player conversion and retention.
• Shape and drive live service narratives across key lifecycle moments both in and around the franchise.
• Provide strategic counsel on issues management and reputation risk, with a clear view of how player trust connects to long-term franchise revenue.
• Collaborate with Corporate Communications and Legal to align on critical enterprise messaging.
• Champion an authentic, player-first philosophy that yields measurable gains in franchise health.
• Scale creator and community ecosystems to support live-service seasons, esports, and commercial milestones.
• Monitor real-time player sentiment with analytics teams to preemptively adjust strategy and protect business results.
• Develop a high-performing global team across community, social, creator relations, and PR functions.
• Establish operating rhythms that integrate communications strategy into product, live-service decisions, and marketing plans.
• Optimize the measurement infrastructure to demonstrate how communications investments connect to franchise growth outcomes: cohort health, retention curves, reactivation rates, and player lifetime value.
• Innovate workflows and content creation to maximize efficiency and commercial impact.

Requirements

• 10+ years of senior communications leadership in gaming, entertainment, or media.
• Track record of developing and scaling high-performing, multi-disciplinary communications teams.
• Proven track record of building communication strategies directly accountable to business outcomes and navigating matrixed organizations.
• Ability to leverage player data, cohort analytics, and live-service signals to optimize communications and drive franchise growth.
• Experience partnering with studios and product marketing to co-develop strategic roadmaps and player-facing decisions.
• Deep expertise in FPS communities, creator relations, and social/community management, with a proven ability to leverage these ecosystems to drive acquisition, retention, and reactivation while managing reputation in fast-moving environments.
• Expertise in leading through ambiguity and building trust during sensitive player-facing moments.

Benefits

In the US, we offer a package of benefits including:

• Paid time off (3 weeks per year to start).
• 80 hours per year of sick time.
• 16 paid company holidays per year.
• 10 weeks paid time off to bond with baby.
• Medical, dental, and vision insurance.
• Life insurance and disability insurance.
• 401(k) retirement plan.
• Certain roles may also be eligible for bonus and other incentive programs.

For Canada, we offer a package of benefits including:

• Vacation (3 weeks per year to start).
• 10 days per year of sick time.
• Paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave).
• Extended health, dental, and vision coverage.
• Life insurance and disability insurance.
• Retirement plan.
• Certain roles may also be eligible for bonus and other incentive programs.

Pay

Pay ranges listed below reflect what EA in good faith expects to pay applicants for this role in these locations at the time of posting. Pay offered will be determined based on relevant business and candidate factors (e.g., education, qualifications, certifications, experience, skills, geographic location, or business needs).

• British Columbia (depending on location e.g., Vancouver vs. Victoria): $160,700 - $224,700 CAD
• California (depending on location e.g., Los Angeles vs. San Francisco): $182,600 - $276,300 USD