Director of External Affairs - Kent, WA

Primary Responsibilities

• Lead the development and execution of integrated communications strategies that support Columbia's strategic priorities.
• Partner closely with the VP of External Affairs & Communications to align messaging with policy, corporate, and leadership priorities.
• Develop clear, compelling narratives that translate complex industry, policy, and business topics into accessible messaging.
• Oversee creation of executive communications, including talking points, presentations, and key messaging for internal and external use.
• Ensure consistency of voice and messaging across all communications channels.
• Coordinate Columbia's digital and social media strategy, including content planning, platform management, and performance optimization.
• Develop and execute digital campaigns that support corporate storytelling, engagement, and public affairs priorities.
• Establish and maintain a consistent brand voice aligned with company values and priorities across digital platforms.
• Monitor digital performance and recommend data-driven improvements to increase reach and engagement.
• Develop and execute engagement strategies that strengthen and support relationships with teammates, suppliers, retail partners, industry associations, policymakers, and community leaders.
• Support internal communications initiatives that connect teammates to company strategy and priorities.
• Identify opportunities to elevate Columbia's presence through events, partnerships, and advocacy.
• Represent the company in external engagements as appropriate.
• Support the VP of External Affairs & Communications in advancing government affairs and public policy priorities through strategic communications and engagement.
• Aid in analyzing and translating policy developments into clear communications for internal and external audiences.
• Help support and coordinate advocacy communications, issue management, and stakeholder engagement and outreach efforts.
• Support the development and communication of Columbia's community impact and charitable initiatives.

Qualifications

The ideal candidate will have:

• A minimum of 10 years of experience in external affairs, communications, or related field.
• Proven experience in developing and executing comprehensive communications strategies.
• Strong understanding of digital and social media trends and best practices.
• Excellent written and verbal communication skills, with the ability to craft compelling narratives and present complex information clearly.
• Experience managing and leading cross-functional teams.
• Ability to build and maintain strong relationships with a variety of stakeholders, including media, community organizations, suppliers, retail partners, industry associations, and policymakers.
• Knowledge of public policy and government relations.
• Experience in corporate citizenship and community engagement.