Director of E-Commerce - Direct Hire FTE

About the role

Hands-on e-commerce leadership role within a consumer goods company, driving online sales, customer acquisition, and conversion optimization across a high-impact website. Relocation assistance is offered for the right candidate.

Responsibilities

• Drive online sales and revenue growth through strategic merchandising, UX/CRO, and data-driven optimizations
• Manage the website end-to-end: functionality, performance, and continuous improvement
• Lead customer acquisition and conversion initiatives in collaboration with the marketing team
• Conduct website audits and implement changes to improve conversion rates and user experience
• Analyze performance data using web analytics tools and translate insights into action
• Recommend and pilot new tools and technologies to enhance e-commerce capabilities
• Oversee vendor applications and manage a vendor portal for product information (PIM)

Requirements

• Minimum of 5 years of e-commerce experience, preferably in consumer goods
• Direct responsibility for a live e-commerce website and its online sales performance
• Hands-on technical involvement with website optimization and CMS platforms (e.g., Salesforce Commerce Cloud)
• Strong background in web analytics and data-driven decision-making
• Proven track record in conversion rate optimization (CRO) and customer experience (UX) improvements