Director of Digital Revenue and Experience

About The Role

We are seeking a strategic and results-driven Director of Digital Revenue & Experience to lead the next phase of digital growth and customer engagement. This role sits at the intersection of marketing, sales, product, and technology, owning the end-to-end digital ecosystem that drives pipeline, revenue, and customer experience. You will play a critical leadership role in shaping digital strategy, optimizing the B2B customer journey, and building scalable platforms that deliver measurable business impact across both e-commerce and broader pipeline influence.

What You'll Do

• Lead Digital Revenue Strategy: Define and execute a comprehensive digital revenue strategy aligned to company growth goals; own forecasting, budgeting, and performance management for digital channels; drive measurable impact to pipeline and revenue (multi-million dollar influence); establish KPIs, dashboards, and benchmarks to continuously optimize performance; partner with executive leadership to align priorities and investments
• Own the B2B Funnel & Demand Generation: Lead the full funnel from MQL to revenue; increase digital contribution to pipeline (direct and influenced); implement advanced attribution models to measure and optimize performance; improve conversion across landing pages and digital experiences
• Build World-Class Digital Platforms & Commerce: Own strategy for website, CMS/DXP platforms (e.g., Adobe, Sitecore, WordPress), and e-commerce ecosystems; drive personalization, segmentation, and UX optimization for complex B2B offerings; lead Account-Based Marketing (ABM) using tools like Demandbase, 6sense, or Terminus; advance B2B e-commerce capabilities including product configurators, parts and service platforms, dealer/distributor portals, and CPQ tools (e.g., Salesforce CPQ); ensure seamless system integration, data flow, and lead management across platforms
• Leverage Data & Analytics: Build advanced analytics frameworks, including multi-touch attribution and customer journey mapping; deliver actionable insights through BI tools (Tableau, Power BI, etc.); own reporting that ties digital performance to pipeline and revenue outcomes; use data to guide strategic decisions and continuous improvement
• Lead & Influence: Build and lead a high-performing digital team (directly or cross-functionally); collaborate across Marketing, Sales, Product, and IT; serve as a trusted advisor to senior leadership on digital transformation initiatives

Qualifications

• Bachelor's degree in Marketing, Business, Digital, or related field (MBA preferred)
• 5–10+ years of experience in digital revenue, digital marketing, or digital product leadership
• Proven success leading strategy and driving measurable revenue or pipeline growth
• Experience influencing or owning multi-million-dollar digital outcomes
• Strong background in B2B environments, including e-commerce and complex sales cycles
• Experience working with digital platforms, UX, SaaS, or digital ecosystems
• Familiarity with analytics tools (Google Analytics, Adobe Analytics, BI platforms)

What Sets You Apart

• Strategic thinker with strong business acumen
• Data-driven decision maker who can translate insights into action
• Skilled at influencing senior stakeholders and cross-functional teams
• Passion for digital innovation and continuous improvement
• Ability to balance big-picture strategy with executional excellence

Why Join Us?

• Opportunity to lead high-impact digital transformation initiatives
• Direct visibility and partnership with executive leadership
• Ability to shape the future of digital revenue and customer experience
• Collaborative, growth-oriented environment