Director of Digital Marketing - PA or FL

About the Role

We are looking for a strategic, analytical, and hands-on Director of Digital Marketing to lead our digital demand generation efforts across a growing portfolio of 110+ apartment communities. In this role, you'll own the strategy, execution, and performance of our digital marketing programs—from paid search and SEO to attribution, analytics, and budget optimization. You'll lead a talented digital marketing team while partnerizing with Sales, Operations, and Technology to ensure every marketing dollar drives measurable business results.

This opportunity is ideal for a digital marketing leader who loves diving into data, solving complex problems, testing new ideas, and translating insights into action. While experience in multifamily or real estate is a plus, it's not required. We're looking for someone with deep digital marketing expertise, strong business acumen, and a passion for continuous innovation. We are considering candidates in/near Philadelphia, PA or Tampa, FL.

Responsibilities

• Lead the digital marketing strategy across paid search (SEM), SEO, local search, and website optimization.
• Own and optimize the digital media budget, reallocating spend to maximize lead generation, tours, applications, and leases.
• Develop attribution models, performance reporting, and financial forecasting to drive strategic decision-making.
• Monitor campaign performance, investigate anomalies, and conduct root-cause analysis to ensure reporting accuracy.
• Establish best practices for platform governance, change management, campaign testing, and account monitoring.
• Manage relationships with SEO and PPC agency partners while independently validating performance and recommendations.
• Design and evaluate A/B and multivariate tests to continuously improve marketing performance.
• Leverage AI and generative AI tools to increase marketing effectiveness and team productivity.
• Lead, coach, and develop the digital marketing team while fostering a culture of innovation and accountability.
• Partner cross-functionally with Sales, Operations, and Technology to align digital marketing initiatives with company goals.

Requirements

• 8+ years of progressive digital marketing experience with expertise in paid search and SEO.
• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience leading and developing high-performing digital marketing teams.
• Advanced knowledge of Google Ads, Bing, Meta advertising platforms, Google Analytics, Google Tag Manager, and SEO best practices.
• Experience managing significant digital advertising budgets with measurable ROI improvements.
• Strong analytical mindset with the ability to build forecasting models, attribution reporting, and performance dashboards.
• Demonstrated success identifying performance issues through data analysis and implementing effective solutions.
• Experience overseeing digital agencies, validating reporting, and ensuring campaign accountability.
• Advanced Excel skills and experience translating complex data into executive-level business recommendations.
• Familiarity with AI and generative AI tools, such as Claude or similar platforms, to improve marketing efficiency.
• Excellent communication, collaboration, leadership, and organizational skills.
• Ability to work a hybrid schedule and travel to properties, markets, and corporate events as business needs require.

Why Join Us

At IRT Living, you'll have the opportunity to make a measurable impact on the growth of a national apartment portfolio while working alongside collaborative, forward-thinking leaders. We foster a culture of innovation, accountability, and continuous improvement, empowering our teams to challenge the status quo and drive meaningful business results.