Director of Data and Analytics (1-year term)

About The Wilderness Society

The Wilderness Society is a national conservation organization dedicated to protecting America’s wild places since 1935. Our mission is to unite people to protect America’s wild places. Through science, advocacy and partnerships with communities and policymakers, we champion the protection of wilderness, national parks, forests, and other public lands that provide clean air and water, wildlife habitat and the freedom to connect with nature. For more information, visit www.wilderness.org.

Position Overview

Reporting to the Senior Director of Membership and Strategic Operations, the Director of Data and Analytics sets the strategy for The Wilderness Society’s CRM ecosystem and data infrastructure and leads analytics for fundraising and advocacy across TWS and its sister organization, The Wilderness Society Action Fund, 501(c4).

• Set the long-term strategy and roadmap for TWS’s CRM ecosystem and data infrastructure, leading ongoing assessment and optimization and sponsoring major system implementations, integrations, and migrations.
• Lead the design, build, and adoption of a centralized data warehouse that unifies CRM, email, SMS, digital advertising, web, advocacy action, and offline data into a single source of truth—including data pipelines, identity resolution across systems, and a documented, governed reporting layer that program teams can use directly.
• Identify, prioritize, and deploy AI agents and automation within the TWS data and CRM platform—such as natural-language reporting assistants, automated campaign performance summaries, segmentation and list-pull automation, member and donor service triage—evaluating each use case for impact, feasibility, cost, and risk, and measuring results after launch.
• Establish and maintain TWS’s framework for responsible AI use with constituent data, covering acceptable use, donor and member privacy, vendor and model evaluation, human review and quality-control requirements, disclosure, and documentation, in coordination with IT, Legal, Membership Operations, and the TWS Action Fund.
• Develop and champion a CRM data strategy and data governance framework across all TWS entities, setting the standards for data quality, security, privacy, and regulatory compliance—including applicable data privacy laws—that the Database Systems Manager implements and enforces, in close coordination with the Membership Operations team.
• Lead analytics for fundraising and advocacy across TWS and TWS Action Fund, including trend analysis, post-campaign evaluation, and ongoing performance monitoring; establish testing metrics and foster a culture of rigorous, ongoing testing to continuously improve program performance.
• Develop advocacy analytics that connect action-taking to giving—measuring activation, ladder-of-engagement progression, action-to-donor and donor-to-advocate conversion, and campaign outcomes—and deliver geographic reporting by state, congressional district, and public lands unit to support government relations, field, and campaign teams.
• Design audience segmentation and targeting strategies using behavioral, demographic, and engagement data to optimize campaign and outreach performance.
• Develop predictive models and donor lifecycle analyses—including retention, reactivation, upgrade, and lifetime value—to strengthen annual giving, major gifts, and advocacy pipelines.
• Maintain ongoing file health monitoring across the TWS and TWS Action Fund files—acquisition, retention, sustainer growth and churn (including passive churn), average gift, and cohort value—with forecasts and early-warning indicators that inform revenue planning.
• Create compelling data visualizations and reports for executive leadership, the board, donors, and stakeholders to communicate organizational impact and success metrics.
• Guide the evaluation, selection, and onboarding of data-related vendors, platforms, and services, making build/buy/partner recommendations informed by emerging industry trends, tools, and best practices (including AI and automation), with day-to-day vendor management executed by the Database Systems Manager and Membership Operations team.
• Support budgeting, forecasting, and investment decisions with data insights, identifying opportunities to scale high-performing programs and flag under-optimized investments in partnership with program leads and forecasting vendors.
• Partner with the IT team to ensure alignment between TWS data architecture and identified cybersecurity best practices.
• Adhere to and ensure compliance with all TWS policies and procedures (including finance, human resources, and legal), holding staff accountable for adhering to these standards to promote an ethical, compliant, and efficient workplace.
• Perform other duties as assigned.

Essential Duties & Responsibilities

This is a 1-year term position and can be done remotely or TWS office (where applicable) in the following states: AK, AZ, CA, CO, CT, DC, ID, IL, MD, ME, MI, MN, MT, NC, NM, NV, NY, OH, OR, PA, SC, TN, TX, UT, VA, WA, WI, and WY. The salary range for this position is $112,000-$131,000 depending on location & experience.

To apply, please submit resume and cover letter by September 20th. Visit our website for full job description.