Director of Culture Marketing

About the role

Bumble's ability to win with the next generation of daters depends on our ability to be culturally relevant, not just participating in culture, but anticipating it, and translating those insights into meaningful business decisions. We are seeking a Director of Culture Marketing to help Bumble become one of the most culturally connected brands for Gen Z. This person will serve as our internal authority on emerging culture, trends, behaviors, creators, communities, and conversations that matter to Gen Z. They will help ensure that our brand, product, partnerships, content, and experiences feel current, relevant, and ahead of where culture is going. The role’s primary responsibility is not simply identifying trends, but transforming cultural insights into actionable strategies and marketing plans and execution that influence brand, marketing, partnerships, product innovation and audience growth. This is a highly strategic and highly influential role that will partner closely with Marketing, Product, Communications, Partnerships, Brand, and Executive Leadership to ensure Bumble remains relevant, differentiated and ahead of cultural change.

Bumble Inc. is the parent company of Bumble Date, BFF, and Badoo. The Bumble platform enables people to build healthy and equitable relationships, through Kind Connections. Founded by Whitney Wolfe Herd in 2014, Bumble was one of the first dating apps built with women at the center and connects people across dating (Bumble Date) and friendship (BFF). BFF is a friendship app where people in all stages of life can meet people nearby and create meaningful platonic connections and community based on shared interests. Badoo, which was founded in 2006, is one of the pioneers of web and mobile dating products.

Responsibilities

• Be Bumble's expert on Gen Z culture—continuously identifying emerging trends, creators, brands, communities, platforms, and cultural moments that shape how young people connect, date, and socialize.
• Develop and lead Bumble's cultural marketing strategy, ensuring the brand stays culturally relevant and participates authentically in the conversations that matter most to Gen Z.
• Lead Bumble's celebrity, talent, influencer, and creator strategy, partnering with agencies (including UTA) to identify, negotiate, and manage talent partnerships that strengthen Bumble's cultural relevance.
• Build and scale Bumble's creator ecosystem, leading our macro and micro creator strategy to drive awareness, engagement, and authentic