Director of Content Strategy (26-27)
About the role
The Director of Content Strategy leads the vision, development, and execution of IDEA Public Schools’ content strategy to strengthen awareness, engagement, and alignment with the organization’s mission and brand. This leader ensures that all digital, creative, and storytelling outputs from video and photography to web, print, and social work cohesively to inspire and inform IDEA’s audiences while advancing organizational priorities.
Supervisory Responsibilities
This is a full-time position based in Texas, with preference given to candidates who live in Austin, El Paso, Houston, Permian Basin (Midland/Odessa), Rio Grande Valley, San Antonio, and Tarrant County (Fort Worth), or who are willing to relocate. Ability to travel up to 10% of the time to team quarterlies, on-site creative direction or content gathering, or during signature events such as College Signing Day.
Essential Duties
Develop and execute a comprehensive content strategy aligned to IDEA’s mission, organizational priorities, and stakeholder engagement goals while defining success metrics for reach, engagement, and brand consistency across channels.
Manage the planning, creation, and delivery of high-quality, optimized content across web, social, video, and print channels, ensuring all materials adhere to brand standards and advance strategic campaigns, including enterprise initiatives.
Supervise creative design, video production, and content teams while building systems, workflows, and project management processes to ensure timely, efficient, and on-brand production.
Utilize analytics and audience insights to assess content effectiveness and inform data-driven adjustments to messaging, format, and delivery.
Collaborate with business partners and leaders to maintain a consistent voice, tone, and narrative across all IDEA platforms. Ensure storytelling reflects IDEA’s core values and strategic vision.
Hire, develop, and mentor content and creative professionals. Foster collaboration, creativity, and accountability through clear expectations, coaching, and professional growth opportunities.
Stay current on trends in content strategy, storytelling, and digital engagement. Identify opportunities to elevate IDEA’s creative presence, introduce new formats, and improve systems that support scale and quality.
Additional Duties And Responsibilities
Partner with Communications and Marketing leaders to align messaging calendars and audience segmentation plans.
Support special events, campaigns, and leadership communications with creative storytelling assets.
Manage creative vendors and budget for content production and digital asset management.
Knowledge and Skills
Make Strategic Decisions: Uses data and trends to drive decisions that impact multiple teams, while anticipating risks and planning contingencies for key initiatives. Applies strategic frameworks to clarify challenges and guide coherent action, and supports others in strengthening their strategic thinking and decision-making capabilities.
Manage Work and Teams: Leads cross-functional coordination to align efforts with strategic goals, optimizes resource use and minimizes silos. Builds accountability frameworks, monitors key performance indicators to guide adjustments, and mentors emerging leaders, while implementing scalable systems that enhance efficiency and team effectiveness.
Grow Self and Others: Identifies development needs across multiple groups and integrates them into broader strategic plans. Creates structures that support ongoing growth, engages in succession planning, and continuously refines development strategies based on outcomes and data. Fosters a culture where continuous learning is a core part of daily work and leadership.
Build a Culture of Trust: Fosters a team culture where individuals genuinely care for one another both personally and professionally. Leads with transparency, encourages open communication, including healthy conflict—and promotes reliability and consistency, while regularly seeking and responding to team feedback to enhance the collective experience.
Communicate Deliberately: Communicates a clear and compelling vision that aligns team efforts with organizational goals. Identifies and addresses communication gaps across workstreams, implements solutions to enhance coordination, while anticipating and resolving stakeholder concerns before they surface.
Required Education And Experience
8+ years in content strategy, creative direction, or communications leadership
Proven track record managing creative teams and multi-channel content programs
3 + years of full-time people management required
Preferred Education And Experience
Bachelor’s degree in Communications, Marketing, Design, or a related field (Master’s preferred)
Content creation or management experience
Creating a scalable content strategy
Experience in education, nonprofit, or mission-driven sectors
Physical Requirements
This is a sedentary position. The ability to support the set-up of special events. The ability to walk/stand for long periods as needed during events.
What We Offer
Compensation & Benefits: Salaries for people entering this role typically fall between $108,100 and $128,600, commensurate with relevant experience and qualifications and in alignment with internal equity. This role is also eligible for performance pay based on organizational performance and goal attainment. Additionally, we offer medical, dental, and vision plans, disability, life insurance, parenting benefits, flexible spending account options, generous vacation time, referral bonuses, professional development, and a 403(b) plan. You can find more information about our benefits at https://ideapublicschools.org/careers/benefits/.
IDEA may offer a relocation stipend to defray the cost of moving for this role, if applicable.