Director of Community Relations

About the role

At Avalon Rehabilitation and Healthcare Center we believe that strong community partnerships and meaningful relationships are essential to connecting individuals and families with high-quality care and services. Guided by our core values of Passion, Respect, and Excellence, the Director of Community Relations serves as a key ambassador for the organization—building trust, strengthening referral networks, and ensuring our presence in the community reflects compassion, professionalism, and excellence in care.

Our Core Values in Action: Passion – Building meaningful relationships and engaging the community with energy and purpose to connect individuals with compassionate care and services. Respect – Treating all community partners, residents, and families with dignity, professionalism, and genuine care in every interaction. Excellence – Delivering strategic, high-quality outreach and relationship-building efforts that strengthen trust, enhance reputation, and support organizational success.

Responsibilities

• Build and maintain strong relationships with community partners, healthcare providers, and referral sources to support admissions growth and maintain census goals.
• Represent the center at targeted community events, health fairs, networking meetings, and outreach opportunities, while planning and facilitating at least two community engagement programs per month.
• Develop and execute monthly business and outreach plans by analyzing referral and admission trends to guide weekly strategies and community engagement efforts.
• Lead and coordinate support groups, identify advertising opportunities, and oversee social media content that highlights services, resident testimonials, and community involvement.
• Collaborate closely with the Admissions Director to ensure smooth resident transitions and maintain consistent, timely follow-up with prospective clients and families.
• Maintain professionalism, confidentiality, and integrity while engaging in community networking activities, including evening and weekend events as needed.
• Perform other duties as assigned in support of community relations, admissions, and organizational goals.

Qualifications

• College degree preferred, with experience in sales strongly preferred—particularly within healthcare, long-term care, or pharmaceutical settings.
• A strong understanding of healthcare services and the long-term care environment is highly beneficial.
• Knowledge of and compliance with all company policies, procedures, and regulatory requirements, including Drug-Free Workplace standards.
• Demonstrated professionalism, strong interpersonal skills, and a commitment to resident dignity, safety, and exceptional customer service.
• Ability to maintain reliable attendance, appropriate professional appearance, and adherence to all safety and equal opportunity standards.

Benefits

• Tuition reimbursement
• Employee referral bonus
• Health, vision, and dental benefits
• 401(k) with match
• Employee engagement and culture committee
• Company-sponsored life insurance
• Employee assistance program (EAP) resources

Pay

$80,000-$90,000 per year

Schedule

Full-time opportunity available Monday-Friday