Jobs · Marketing · California

Director of Community Partnerships & Marketing

NOVEL PREP · Costa Mesa, CA · 2 wk ago
On-siteMarketing$100k–$120k/yrFull-time

About the role

Concord Preparatory School seeks a hands-on Director of Community Partnerships & Marketing to expand the school’s presence throughout Orange County, build meaningful local relationships, and drive student enrollment. The ideal candidate thrives in direct community engagement, personally cultivating partnerships and converting relationships into measurable enrollment opportunities.

Responsibilities

  • Community Partnerships & Business Development
    • Build and maintain relationships with businesses, community organizations, professional associations, nonprofits, local leaders, and other strategic partners throughout Orange County.
    • Identify and pursue new partnership opportunities that increase awareness of Concord Preparatory School.
    • Develop mutually beneficial partnerships, sponsorships, referral relationships, and community programs.
    • Represent the school at local networking events, community events, business functions, and partnership meetings.
    • Continuously identify new organizations, events, communities, and individuals that can connect the school with prospective families.
  • Local & Offline Marketing
    • Develop and execute grassroots and field marketing strategies across Orange County.
    • Identify relevant local events, fairs, festivals, community programs, networking opportunities, and sponsorship opportunities.
    • Personally coordinate and participate in events, including outreach, partnership discussions, event preparation, on-site engagement, lead collection, and post-event follow-up.
    • Develop creative ways to introduce Concord Preparatory School to new communities and prospective families.
    • Build the school's visibility and reputation within Orange County.
  • Lead Generation & Enrollment Growth
    • Generate qualified prospective student and family leads through community partnerships, events, referrals, networking, and local outreach.
    • Develop new lead-generation channels beyond traditional digital advertising.
    • Build relationships that create sustainable referral pipelines for student enrollment.
    • Partner with the Admissions team to ensure leads generated through community outreach are tracked and followed up.
    • Monitor partnership and event performance and identify which channels generate the strongest enrollment opportunities.
  • Marketing Leadership
    • Develop marketing initiatives that support the school's enrollment and brand awareness goals.
    • Collaborate with the Digital Marketing Specialist to connect offline campaigns with digital marketing efforts.
    • Provide direction on local campaigns, community messaging, events, partnerships, and promotional initiatives.
    • Ensure marketing activities are aligned with the school's overall growth strategy.
    • Track results and provide regular updates on partnerships, events, leads, and community outreach activities.

Qualifications

  • 5+ years of experience in marketing, business development, partnerships, community relations, field marketing, events, sales, or a related field.
  • Strong knowledge of Orange County and an existing professional or community network within the region is highly preferred.
  • Demonstrated experience personally developing partnerships and building relationships with external organizations.
  • Strong networking, communication, presentation, and relationship-building skills.
  • Proven ability to generate leads or business opportunities through partnerships, events, community outreach, or business development.
  • Comfortable initiating conversations, making introductions, attending networking events, and developing relationships from the ground up.
  • Strong project execution skills with the ability to take an initiative from idea through implementation and follow-up.
  • Self-motivated and comfortable working in a growing organization where priorities may evolve quickly.
  • Ability and willingness to travel locally throughout Orange County and attend occasional evening or weekend community events.
  • Bachelor's degree preferred.

Ideal Backgrounds

Education industry experience is a plus but not required. We welcome candidates with successful backgrounds in:

  • Community Partnerships
  • Business Development
  • Community Relations
  • Field Marketing
  • Event & Experiential Marketing
  • Local Market Development
  • Strategic Partnerships
  • Local Business Development

Benefits

  • 401(k)
  • Dental insurance
  • Health insurance
  • Paid time off
  • Vision insurance

Pay

$100,000–$120,000 annually

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