Director of Communications
Responsibilities
- Lead the development and execution of a comprehensive, multichannel communications strategy aligned with fundraising and organizational goals.
- Partner with senior leadership to position communications as a strategic driver of donor engagement, revenue growth, and brand awareness.
- Advise the CEO and leadership team on internal and external communications, including messaging, positioning, and reputational considerations.
- Serve as steward of The Inn’s brand, ensuring consistency, clarity, and alignment across all audiences and platforms.
- Design and implement integrated marketing campaigns that drive donor acquisition, retention, and engagement.
- Collaborate with development and events teams to create and execute promotional strategies that maximize participation and revenue.
- Oversee audience segmentation and channel strategy to ensure effective reach across digital, print, and in-person touchpoints.
- Direct the creation, production, and distribution of all communications and marketing assets, including digital, print, and event-related materials.
- Own and evolve The Inn’s editorial voice; ensure all content is compelling, mission-driven, and audience-centered.
- Oversee website, email, and social media strategy to optimize engagement, conversion, and user experience.
- Ensure content operations are efficient, timely, and aligned with strategic priorities.
- Lead internal communications to ensure alignment, transparency, and engagement across the organization.
- Proactively manage reputational risk and ensure communications align with organizational values and risk management practices.
- Oversee media relations and external partnerships to strengthen The Inn’s visibility and credibility.
- Lead, coach, and develop communications staff, fostering a high-performing, collaborative team culture.
- Manage external vendors and consultants to ensure high-quality deliverables, on-time execution, and budget adherence.
- Support organizational priorities through event participation, public speaking, and donor engagement activities.
- Provide supervision, training, coaching, and mentoring to the Communications and Media Relations Manager and the Social Media and Content Manager.
Qualifications
- Bachelor’s degree required, preferably in journalism, communications, public relations, marketing, or a related discipline.
- Minimum of 10 years of progressive communications and marketing experience, preferably in nonprofit, health, research, or academic medical environments.
- Demonstrated experience working with or alongside fundraising teams and leading integrated campaigns that drive fundraising revenue.
- Experience using data to improve fundraising campaign performance across digital, direct mail, and content channels.
- Excellent professional writing, editing, and verbal communication skills.
- Experience representing an organization externally is preferred.
- Experience managing teams, projects, cross-functional work, and external vendors.
- Ability to advise senior leaders on messaging, media opportunities, and communications priorities.
Pay
The budgeted salary range for this position is $130K - $145K with an outstanding benefits package that includes 20 days of vacation leave; personal, sick, and volunteer leave; 11 paid company holidays; medical, dental, and vision coverage with an FSA option; life and AD&D insurance; long- and short-term disability insurance; a 401(k) with a Safe Harbor contribution, discretionary match, and discretionary profit-sharing contribution; tuition reimbursement; and a home office stipend.
Schedule
This position offers a flexible hybrid schedule, with three days each week at The Inn in Bethesda, MD. Regular on-site presence to connect with the families, programs, and colleagues at the heart of our mission is essential to authentic storytelling and collaboration.