Jobs · Marketing · Maryland

Director of Communications

The Children's Inn at NIH · Bethesda, MD · 4 mo ago
Marketing$130k–$145k/yrFull-time

Responsibilities

  • Lead the development and execution of a comprehensive, multichannel communications strategy aligned with fundraising and organizational goals.
  • Partner with senior leadership to position communications as a strategic driver of donor engagement, revenue growth, and brand awareness.
  • Advise the CEO and leadership team on internal and external communications, including messaging, positioning, and reputational considerations.
  • Serve as steward of The Inn’s brand, ensuring consistency, clarity, and alignment across all audiences and platforms.
  • Design and implement integrated marketing campaigns that drive donor acquisition, retention, and engagement.
  • Collaborate with development and events teams to create and execute promotional strategies that maximize participation and revenue.
  • Oversee audience segmentation and channel strategy to ensure effective reach across digital, print, and in-person touchpoints.
  • Direct the creation, production, and distribution of all communications and marketing assets, including digital, print, and event-related materials.
  • Own and evolve The Inn’s editorial voice; ensure all content is compelling, mission-driven, and audience-centered.
  • Oversee website, email, and social media strategy to optimize engagement, conversion, and user experience.
  • Ensure content operations are efficient, timely, and aligned with strategic priorities.
  • Lead internal communications to ensure alignment, transparency, and engagement across the organization.
  • Proactively manage reputational risk and ensure communications align with organizational values and risk management practices.
  • Oversee media relations and external partnerships to strengthen The Inn’s visibility and credibility.
  • Lead, coach, and develop communications staff, fostering a high-performing, collaborative team culture.
  • Manage external vendors and consultants to ensure high-quality deliverables, on-time execution, and budget adherence.
  • Support organizational priorities through event participation, public speaking, and donor engagement activities.
  • Provide supervision, training, coaching, and mentoring to the Communications and Media Relations Manager and the Social Media and Content Manager.

Qualifications

  • Bachelor’s degree required, preferably in journalism, communications, public relations, marketing, or a related discipline.
  • Minimum of 10 years of progressive communications and marketing experience, preferably in nonprofit, health, research, or academic medical environments.
  • Demonstrated experience working with or alongside fundraising teams and leading integrated campaigns that drive fundraising revenue.
  • Experience using data to improve fundraising campaign performance across digital, direct mail, and content channels.
  • Excellent professional writing, editing, and verbal communication skills.
  • Experience representing an organization externally is preferred.
  • Experience managing teams, projects, cross-functional work, and external vendors.
  • Ability to advise senior leaders on messaging, media opportunities, and communications priorities.

Pay

The budgeted salary range for this position is $130K - $145K with an outstanding benefits package that includes 20 days of vacation leave; personal, sick, and volunteer leave; 11 paid company holidays; medical, dental, and vision coverage with an FSA option; life and AD&D insurance; long- and short-term disability insurance; a 401(k) with a Safe Harbor contribution, discretionary match, and discretionary profit-sharing contribution; tuition reimbursement; and a home office stipend.

Schedule

This position offers a flexible hybrid schedule, with three days each week at The Inn in Bethesda, MD. Regular on-site presence to connect with the families, programs, and colleagues at the heart of our mission is essential to authentic storytelling and collaboration.

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