Director of Commercial Wine Innovation

About the role

We are GALLO, a family-owned company with a 90+ year legacy, consistently recognized as a Glassdoor “Best Places to Work.” We have 130+ brands in our total alcohol beverage portfolio including wine, malt, spirits, and ready-to-drink beverages. We're home to the #1 wine and spirits brands in the U.S. - Barefoot Wine & High Noon and are the official sponsors of the NFL, NHL, UFC, and PGA of America.

Responsibilities

• Lead the vision and execution of bold, consumer-driven innovation for the Commercial Wine Business Unit.
• Own the end-to-end innovation pipeline—from identifying new opportunities and shaping brand concepts to launching and scaling products in market.
• Partner across cross-functional teams and senior leadership to bring new ideas to life, ensuring every initiative is grounded in strong consumer insights and disciplined brand development.
• Operate at the intersection of strategy, creativity, and execution, building compelling brands while managing full P&L responsibility and driving go-to-market success.
• Guide agile teams, external partners, and internal stakeholders to deliver against ambitious growth objectives.
• Refine innovation strategies and optimize in-market performance with a deep understanding of market trends, consumer behavior, and competitive dynamics.
• Shape the future of wine innovation by leading high-impact projects, mentoring talent, and delivering breakthrough ideas that resonate with consumers and drive meaningful business results.

Requirements

• Master's degree plus 8 years of CPG marketing experience to include Alc Bev marketing experience reflecting increasing levels of responsibility; OR
• Bachelor’s degree plus 10 years of CPG marketing experience to include Alc Bev marketing reflecting increasing levels of responsibility; OR
• Bachelor’s degree plus 9 years of Gallo Commercial Wine experience reflecting increasing levels of responsibility; OR
• High School diploma or State-issued equivalency certificate plus 11 years of CPG marketing experience to include Alc Bev marketing experience reflecting increasing levels of responsibility.

Qualifications

• Experience building and introducing new brands.
• Experience managing total P&L for a group of brands.
• Experience managing large A&P budgets with a diverse marketing mix.
• Experience managing a broad range of stakeholders & multiple external agencies.

Skills

• Experience leading and influencing agile teams.
• Experience with end to end ownership of innovation initiatives.

Benefits & Perks

To view a full job description, please click here. We are committed to providing competitive compensation, perks, and a culture that supports your well-being. Benefits depend on your work category and may include medical and dental coverage, 401k plans, profit sharing, pet insurance, company holidays, access to an employee wine shop, and more!