Director of Commercial Operations

Responsibilities

• Commercial Strategy & Leadership
• Develop and execute an integrated commercial strategy across sales, marketing, and service operations
• Own revenue growth, margin performance, and overall customer lifecycle outcomes
• Establish KPIs, dashboards, and reporting frameworks to drive accountability and performance
• Partner with executive leadership on strategic planning, forecasting, and growth initiatives
• Inside Sales & Revenue Growth
• Build, lead, and scale a high performing inside sales organization focused on speed, conversion, and customer experience
• Implement best practices in pipeline management, lead qualification, and sales enablement
• Drive growth in rental and leasing solutions, including contract structuring and pricing strategies
• Improve forecasting accuracy and sales productivity through CRM systems and data-driven insights
• Collaborate with field sales teams and channel partners as applicable
• Marketing & Demand Generation
• Develop and align integrated marketing strategies to generate high-quality inbound and outbound demand
• Partner closely with sales leadership to maximize lead conversion and return on marketing investment
• Support development of digital marketing campaigns, content strategy, and brand positioning
• Analyze market trends, customer behavior, and competitive dynamics to inform strategy
• Business Development & Executive Engagement
• Lead new logo acquisition strategy, targeting high-value customer segments
• Build and maintain executive-level relationships (CIO, CTO, CFO, Procurement) within key accounts
• Partner with sales teams on strategic deals, including large-scale event opportunities, staffing, Professional Services, MSP and enterprise contracts
• Represent the company in executive presentations, proposals, and industry events
• Drive expansion within existing accounts through cross-sell of lifecycle and service-based offerings
• Services & Customer Experience
• Oversee delivery of rental, deployment, and technical support services
• Ensure high levels of customer satisfaction, retention, and repeat business
• Drive operational efficiency, scalability, and continuous process improvement
• Partner with operations teams to optimize asset utilization, readiness, and turnaround times
• Expand and commercialize Device Lifecycle Services, including imaging, deployment, asset tracking, refresh, and disposition
• Integrate data security solutions into service offerings, including data wiping, chain-of-custody, and compliance-driven processes
• Partner with customers to design end-to-end device lifecycle strategies aligned with security and operational requirements
• OEM & Strategic Partnerships
• Develop and manage relationships with key PC OEM partners (e.g., Dell, HP, Lenovo)
• Create and implement differentiated partner programs aligned with business growth objectives
• Align product strategy with OEM roadmaps to maintain competitive offerings
• Identify and pursue new partnership opportunities to expand capabilities and market reach

Qualifications

• Proven experience in business development and new logo acquisition
• Familiarity with Device Lifecycle Services and data security practices within IT asset management or leasing environments
• 10+ years of experience in the PC, IT hardware, or technology rental/leasing industry
• Proven success leading inside sales teams with measurable revenue growth and productivity improvements
• Strong experience in leasing, rental models, or asset-based financing solutions
• Demonstrated success managing OEM or strategic supplier partnerships
• Experience overseeing or closely aligning sales, marketing, and service functions
• Deep understanding of B2B sales processes, CRM systems, and performance analytics
• Strong financial and commercial acumen
• Experience working in high-growth or fast-paced environments
• Strong financial and commercial acumen
• Preferred Qualifications:
• Bachelor’s degree in business, Marketing, or a related field (MBA preferred)
• Experience working in high-growth or fast-paced environments
• Strong financial and commercial acumen