Director of Client Acquisition & Marketing

About the role

The Director of Client Acquisition & Marketing leads homeowner acquisition for the Single-Family Solar workstream and is accountable for generating and converting enough homeowner interest to achieve annual application, contract, and installation goals. The Director integrates central marketing, Intake, regional acquisition, referrals, reactivation, and partnerships into one measurable plan. The Director establishes shared targets, priorities, and performance expectations, while functional managers and regional leaders develop and execute strategies for their channels. Initially, the Director will also lead central marketing strategy and campaign execution, including multiregional digital campaigns, website conversion, email and SMS, paid and social media, and campaign testing. The Director reports to the Single-Family General Manager and directly supervises the Senior Client Acquisition Marketing Coordinator and Intake Team Manager. As resources become available, the Director may hire a Central Client Acquisition Marketing Manager to assume day-to-day campaign leadership.

Responsibilities

• Develop the annual homeowner acquisition strategy and translate installation goals into lead, qualification, application, and contract targets.
• Establish targets across central marketing, regional acquisition, reactivation, referral, and partnership channels.
• Maintain an integrated forecast and coordinate corrective action when lead volume, quality, conversion, or capacity falls below target.
• Manage, coach, and develop the Senior Client Acquisition Marketing Coordinator, Intake Team Manager, and other direct reports.
• Initially lead central marketing strategy and campaign execution, including email and SMS, website conversion, paid and social media, multi-region campaigns, regional campaign support, and A/B testing.
• Establish standards for lead response, qualification, ownership, routing, and handoffs between central and regional teams, such as central Intake and regional enrollment teams.
• Partner with regional and functional leaders to coordinate channel plans, targets, source tracking, follow-up standards, and performance reviews.
• Partner with the Data team to maintain funnel definitions, dashboards, forecasts, and source attribution.
• Communicate performance, risks, and resource needs to leadership and represent client acquisition in planning, budgeting, staffing, and cross-functional decisions.

Qualifications

• Leadership experience in client acquisition, marketing, Intake, outreach, enrollment, demand generation, or a related function.
• Experience managing teams and directly leading multi-channel marketing campaigns.
• Strong knowledge of acquisition funnels, lead conversion, campaign performance, attribution, and forecasting.
• Experience translating production goals into measurable pipeline targets and using CRM and performance data to guide decisions.
• Strong strategic planning, prioritization, communication, coaching, and cross-functional leadership skills.
• Commitment to equitable access and respectful engagement with diverse communities.
• Experience in clean energy, housing, nonprofit, community development, or another mission-driven field is preferred.
• Important to note for California applicants: hired CA candidates must be able to pass a screening for drugs that are illegal in the state of California, including amphetamine, cocaine metabolite, opiates, and PCP.
• Reasonable accommodation: If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to RECRUITING@GRIDALTERNATIVES.ORG.

Benefits

• Medical, Dental, Vision/Eye Care insurance
• 5 weeks paid time off (PTO)
• 13 paid holidays
• Commuter Checks
• 403b Retirement Plan
• Employee Assistance Program (EAP)
• Flexible Spending Account (FSA)
• Health Savings Account (HSA)
• STD, LTD, and AD&D insurance

Pay

The compensation range for this full‑time position is $135,000‑$150,000. Base pay offered will vary depending on job‑related knowledge, skills, location, experience and internal equity.

Schedule

This is