Director of Census Development

iCare Health Network is seeking a Director of Census Development to lead census growth strategy and day-to-day admissions needs, maximizing professional relationships and referrals across its long-term care network.

Responsibilities

• Develop and implement census growth strategies across multiple nursing facilities within the long-term care network.
• Identify and pursue new business opportunities, referral sources, and market expansion initiatives.
• Collaborate with facility leadership to support occupancy goals and drive consistent census performance.
• Coordinate with the financial team to ensure admission policies and procedures are updated and align with organizational goals.
• Support financial performance by analyzing census trends, market data, and operational metrics.
• Align business development initiatives with organizational financial goals and operational priorities.
• Monitor performance indicators to identify risks, opportunities, and areas for improvement.
• Build and maintain strong relationships with hospitals, referral sources, healthcare partners, and community stakeholders.
• Serve as a key liaison between facilities, corporate leadership, and external partners to support admissions and growth initiatives.
• Represent the organization in meetings, presentations, and community or industry events.
• Provide leadership, guidance, and support to business development and facility-based teams.
• Promote team building, accountability, and alignment across multiple nursing home operations.
• Support workforce planning efforts to ensure effective execution of business development strategies.
• Ensure clear and consistent communication across facilities, corporate leadership, and external stakeholders.
• Deliver presentations, reports, and updates on census performance and business development initiatives.
• Foster collaboration between clinical, operational, and marketing teams to support growth objectives.
• Oversee the Director of Specialty Programming and Strategy.
• Collaborate with facility leadership to develop and execute strategic plans for specialty clinical programs.
• Support resident census growth through outreach, quality initiatives, and value-driven programming.
• Ensure programs remain competitive by utilizing industry benchmarks, peer models, and best practices.
• Oversee the Central Admissions department.
• Provide consultation regarding specialty program admissions, criteria, and resident appropriateness for placement.

Qualifications

• Previous experience in a skilled nursing facility, long-term care, or healthcare setting preferred.
• Strong interpersonal and communication skills.
• Ability to provide compassionate, patient-centered care.
• Time management and organizational skills.
• Experience using Word, Excel, and electronic medical record (EMR) systems.
• PointClickCare experience preferred.
• English proficiency required (reading, writing, and speaking).

Benefits

• Generous salary, commensurate with experience.
• Health, dental, and vision insurance.
• Paid Time Off, including vacation, personal, and sick time.
• 401(k) Retirement program.
• Short and Long-term disability insurance.
• Accident, Critical Illness & Hospital Indemnity coverage.
• Collaborative work environment.