Director of Brand Marketing, NOYZ

About the role

The Director of Brand Marketing will serve as a strategic and executional right hand to the SVP of Marketing, helping shape the work, independently leading key priorities, and translating broader direction into exceptional execution across the organization.

Responsibilities

• Go-to-Market Strategy & Execution Lead end-to-end GTM execution for new launches and core replenishments - from positioning and narrative development through channel rollout and post-launch analysis - in close partnership with the SVP of Marketing.
• Oversee creative asset requests across the marketing organization and maintain integrated campaign calendars spanning multiple departments, executing against them.
• Own and/or steward the execution of experiential events, community activations, influencer events and trips, OOH, partnerships, and all brand IRL touchpoints - overseeing agencies and external partners to bring each activation to life on brand and on budget.
• Partner with DTC to ensure brand alignment, storytelling, and messaging across all initiatives - accelerating cross-functional collaboration between marketing and DTC to maximize revenue and storytelling opportunities.
• Develop, contribute to and maintain brand launch toolkits, CDJs, and other cross-functional assets - including messaging hierarchies, key claims, and consumer-facing materials.
• Brand Management & Creative Direction Serve as the brand guardian - reviewing and approving creative across all formats to ensure all assets, copy, and execution consistently reflect brand guidelines, voice, aesthetic, and strategic intent.
• Partner with cross-functional teams to develop and maintain brand guidelines, tone-of-voice documentation, and copy standards, including launch and product-specific outlines.
• Copywriting & Content Develop copy for core replenishments and ensure approved messaging for all brand copy is effectively adapted across all consumer touchpoints.
• Partner with SVP Marketing, DTC/Paid Media, Influencer, and Social to develop and manage a UGC / commissioned content pipeline serving both organic UGC and paid media needs, informed by data and brand priorities.
• Own the cross-functional marketing report - consolidating input across influencer, social, PR, and all relevant channels into a single view of activity, performance, and key learnings.
• Cross-Functional Collaboration Own the marketing workstream for celebrity and talent partnerships - including building decks for internal and external approvals, managing deliverables and timelines, and coordinating cross-functionally to ensure partnership activations are executed on brand and on schedule.
• Partner with the VP of Talent to support the execution of partnership commitments and deliverables, serving as a point of accountability to ensure workstreams stay on track and key milestones are met.
• Ideate and partner on the development of brand collaborations and partnerships that extend the reach of NOYZ in unique, unexpected ways aligned to brand values.
• Manage external agency and vendor relationships - including creative partners, copywriters, PR agencies, event agencies, and production partners - briefing, directing, and holding each accountable to deliver on brand and on time.
• Contribute to the strategy and execution of TikTok Shop, affiliate marketing initiatives, and other emerging creator ecosystems. Partnering cross-functionally while maintaining brand consistency and commercial objectives.
• Drive cross-functional launch readiness, ensuring all workstreams, stakeholders, and deliverables are aligned to deliver flawless execution.
• Contribute to the strategy and execution of international expansion initiatives.

Qualifications

• 6-10+ years of Brand Marketing experience
• Proven experience with integrated go-to-market strategy and execution across product launches and brand campaigns
• Strong brand strategy, positioning, messaging, and copy development experience
• Experience with complex cross-functional workstreams while managing multiple priorities and external partners
• Excellent creative judgment with experience developing and approving copy, creative, and consumer-facing assets
• Commercially minded with strong analytical skills, budget management experience, and comfort using data to inform decisions
• Experience partnering across Creative, Product, DTC, Retail, PR, Talent, Social, and Influencer teams
• Experience operating successfully within a high-growth environment where adaptability, speed, and sound judgment are essential.