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Director of Brand Consumer Research

Ahold Delhaize USA · Quincy, MA · 3 days ago
Hybrid$139k–$209k/yrFull-time

About the role

The Senior Leader for Brand-Aligned Consumer Research ensures customer understanding is embedded in in-market decisions across ADUSA's brands. This role oversees a team of researchers aligned to specific brands, delivering insights grounded in local customer needs, competitive context, and business priorities.

Responsibilities

  • Leads a team of high-performing consumer researchers directly aligned to ADUSA brands, ensuring each brand is supported by dedicated, high-quality research resources.

  • Sets clear roadmap, focus, and ways of working for brand-aligned research teams, ensuring alignment to both brand needs and ADUSA critical priorities.

  • PARTNERS WITH BRAND LEADERSHIP TO IDENTIFY KEY BUSINESS QUESTIONS AND TRANSLATE THEM INTO STRUCTURED RESEARCH PLANS AND PRIORITIES.

  • OVERSEES THE DESIGN AND EXECUTION OF QUALITATIVE AND QUANTITATIVE RESEARCH TO ADDRESS BRAND-SPECIFIC OPPORTUNITIES.

  • ENSURES CONSUMER RESEARCH IS EMBEDDED INTO DAY-DAY DECISION-MAKING ACROSS BRAND STRATEGY AND OTHER RELEVANT TEAMS.

  • ACTS AS THE PRIMARY POINT OF INTEGRATION WITH CROSS-BRAND CONSUMER RESEARCH, ENSUREING ENTERPRISE RESEARCH (E.G., SEGMENTATION, BHT, CX, NPS) IS ACTIVATED EFFECTIVELY WITHIN EACH BRAND.

  • BRAINS FORWARD BRAND-SPECIFIC CUSTOMER UNDERSTANDING, REGIONAL NUANCES, AND COMPETITIVE DYNAMICS TO INFORM ENTERPRISE RESEARCH AGENDAS.

  • ENSURES DELIVERY OF CLEAR, ACTIONABLE RESEARCH OUTPUTS, TRANSLATING FINDINGS INTO BUSINESS IMPLICATIONS AND RECOMMENDATIONS FOR BRAND LEADERSHIP.

  • BUILDS STRONG RELATIONSHIPS WITH CROSS-FUNCTIONAL STAKEHOLDERS TO DRIVE ADOPTION AND IMPACT OF CONSUMER INSIGHTS.

  • MANAGES RESEARCH VENDORS, BUDGETS, AND RESOURCES ALIGNED TO BRAND NEEDS.

Qualifications

  • Bachelor's degree in marketing, business, psychology, social sciences, or related field; MBA or advanced degree strongly preferred

  • 10+ years of experience in consumer research, market research, or consumer insights, with experience supporting multi-brand or multi-market organizations

  • Proven track record of leading and scaling consumer research teams and delivering insights that drive in-market business decisions

  • Deep expertise in qualitative and quantitative research methodologies, including study design, execution, and insight translation

  • Strong ability to connect enterprise (cross-brand) research with localized, brand-specific insights and business needs

  • Exceptional stakeholder management and influencing skills, with experience partnering closely with senior leadership and cross-functional teams

  • Demonstrated success translating complex research findings into clear, actionable recommendations that drive business performance

Benefits

Our flexible/hybrid work schedule includes 3 in-person days at one of our core locations and 2 remote days. Our core office locations include Salisbury, NC, Quincy, MA, Carlisle, PA, Scarborough, ME, and Hyattsville, MD.

Applicants must be currently authorized to work in the United States on a full-time basis.

Pay

Salary Range: $139,120 - $208,680 IL/MA/MD/NY Salary Range: $160,000 - $240,000

Actual compensation offered to a candidate may vary based on their unique qualifications and experience, internal equity, and market conditions.

Final compensation decisions will be made in accordance with company policies and applicable laws.

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