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Director of Brand Consumer Research

Ahold Delhaize USA · Hyattsville, MD · 2 days ago
Hybrid$139k–$209k/yrFull-time

Primary Purpose

The role ensures customer understanding is embedded in in-market decisions across ADUSA's brands. The leader oversees a team of researchers aligned to specific brands, delivering insights grounded in local customer needs, competitive context, and business priorities. They serve as the primary connector between brand teams and cross-brand research, translating cross-brand research and addressing specific brand needs and perspectives. By partnering closely with brand Strategy leaders and other relevant leadership team members, this role supports effective execution and business performance. In doing so, the leader ensures strong linkage between cross-brand research and brand-level needs.

Duties And Responsibilities

  • Leads a team of high-performing consumer researchers directly aligned to ADUSA brands, ensuring each brand is supported by dedicated, high-quality research resources

  • Sets clear roadmap, focus, and ways of working for brand-aligned research teams, ensuring alignment to both brand needs and ADUSA critical priorities

  • PARTNERS WITH BRAND LEADERSHIP TO IDENTIFY KEY BUSINESS QUESTIONS AND TRANSLATE THEM INTO STRUCTURED RESEARCH PLANS AND PRIORITIES

  • OVERSEES THE DESIGN AND EXECUTION OF QUALITATIVE AND QUANTITATIVE RESEARCH TO ADDRESS BRAND-SPECIFIC OPPORTUNITIES

  • ENSURES CONSUMER RESEARCH IS EMBEDDED INTO DAY-DAY DECISION-MAKING ACROSS BRAND STRATEGY AND OTHER RELEVANT TEAMS

  • ACTIONS AS THE PRIMARY POINT OF INTEGRATION WITH CROSS-BRAND CONSUMER RESEARCH, ENSURING ENTERPRISE RESEARCH (E.G., SEGMENTATION, BHT, CX, NPS) IS ACTIVATED EFFECTIVELY WITHIN EACH BRAND

  • BRAINS FORWARD BRAND-SPECIFIC CUSTOMER UNDERSTANDING, REGIONAL NUANCES, AND COMPETITIVE DYNAMICS TO INFORM ENTERPRISE RESEARCH AGENDAS

  • ENSURES DELIVERY OF CLEAR, ACTIONABLE RESEARCH OUTPUTS, TRANSLATING FINDINGS INTO BUSINESS IMPLICATIONS AND RECOMMENDATIONS FOR BRAND LEADERSHIP

  • BUILDS STRONG RELATIONSHIPS WITH CROSS-FUNCTIONAL STAKEHOLDERS TO DRIVE ADOPTION AND IMPACT OF CONSUMER INSIGHTS

  • MANAGES RESEARCH VENDORS, BUDGETS, AND RESOURCES ALIGNED TO BRAND NEEDS

Qualifications

  • Bachelor's degree in marketing, business, psychology, social sciences, or related field; MBA or advanced degree strongly preferred

  • 10+ years of experience in consumer research, market research, or consumer insights, with experience supporting multi-brand or multi-market organizations

  • PROVEN TRACK RECORD OF LEADING AND SCALING CONSUMER RESEARCH TEAMS AND DELIVERING INSIGHTS THAT DRIVE IN-MARKET BUSINESS DECISIONS

  • DEEP EXPERTISE IN QUALITATIVE AND QUANTITATIVE RESEARCH METHODOLOGIES, INCLUDING STUDY DESIGN, EXECUTION, AND INSIGHT TRANSLATION

  • STRONG ABILITY TO CONNECT ENTERPRISE (CROSS-BRAND) RESEARCH WITH LOCALIZED, BRAND-SPECIFIC INSIGHTS AND BUSINESS NEEDS

  • EXCEPTIONAL STAKEHOLDER MANAGEMENT AND INFLUENCING SKILLS, WITH EXPERIENCE PARTNERING CLOSER WITH SENIOR LEADERSHIP AND CROSS-FUNCTIONAL TEAMS

  • DEMONSTRATED SUCCESS TRANSLATING COMPLEX RESEARCH FINDINGS INTO CLEAR, ACTIONABLE RECOMMENDATIONS THAT DRIVE BUSINESS PERFORMANCE

Benefits

Our flexible/hybrid work schedule includes 3 in-person days at one of our core locations and 2 remote days. Our core office locations include Salisbury, NC, Quincy, MA, Carlisle, PA, Scarborough, ME, and Hyattsville, MD.

Pay

  • Salary Range: $139,120 - $208,680 IL/MA/MD/NY

  • Actual compensation offered to a candidate may vary based on their unique qualifications and experience, internal equity, and market conditions.

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