Director of AV Sales

Position Summary

Daktronics is the world’s leading designer, manufacturer, and servicer of large-screen LED video displays, scoreboards, digital billboards, dynamic message signs, and audio systems. Founded in 1968 and traded on the NASDAQ (DAKT), we serve customers across sports, commercial, transportation, and government markets in more than 100 countries. Our products inform, entertain, and inspire audiences worldwide and our people are the engine behind it all.

Why Choose Daktronics?

• An honest, humble, and customer-obsessed company with more than 55 years of industry leadership.
• We invest heavily in R&D, manufacture most of what we sell, and stand behind our products with industry-leading service.
• A collaborative culture, a stable publicly traded company with nearly $800M in revenue, and the chance to market products that show up on the biggest stages in the world.

What is this opportunity?

We are seeking an experienced, results-driven Director of AV Sales to lead sales strategy and execution for Daktronics’ audio-visual solutions business. This senior leadership role is responsible for delivering profitable growth, strengthening customer and partner relationships, and leading a high-performing sales organization across direct and channel sales environments.

Responsibilities

• Developing and executing a comprehensive AV sales strategy aligned with Daktronics’ growth, revenue, and profitability objectives.
• Leading, coaching, and developing a team of sales leaders and sales professionals to achieve individual and team performance goals.
• Driving disciplined pipeline management, forecasting accuracy, territory planning, and pursuit prioritization across the AV sales organization.
• Building and strengthening relationships with key customers, consultants, end users, integrators, and channel partners in the AV ecosystem.
• Partnering with marketing and product management to align go-to-market strategies, market messaging, demand generation, and product positioning with customer and industry needs.
• Supporting high-value and strategic customer pursuits, including executive-level relationship management, negotiation support, and complex opportunity advancement.
• Monitoring market trends, competitive activity, channel dynamics, and customer needs to identify opportunities, risks, and investment priorities.
• Collaborating cross-functionally to improve quoting, proposal quality, customer responsiveness, delivery alignment, and overall commercial execution.
• Ensuring consistent use of CRM tools, sales processes, reporting standards, and commercial policies across the team.
• Contributing to organizational planning, talent development, and strategic decision making as a senior sales leader.

Qualifications

• Bachelor’s degree in Business, Marketing, Communications, Engineering, or a related field.
• Ten (10) or more years of progressive sales experience, including significant leadership responsibility in AV, technology, capital equipment, or complex solution-based selling environments.
• Demonstrated success leading and developing sales teams and sales leaders to deliver profitable growth.
• Strong understanding of consultative sales, channel sales, direct sales, and multi-stakeholder buying processes.
• Experience building relationships with integrators, consultants, end users, and other key stakeholders in the AV industry.
• Strong business acumen, including forecasting, pipeline management, margin awareness, territory planning, and sales process discipline.
• Ability to work effectively across functions and influence decisions in a matrixed environment.
• Strong communication, presentation, negotiation, and executive relationship skills.
• Analytical mindset with the ability to use data and market insight to guide decisions and improve performance.
• Understanding of Daktronics customers, products, systems, and processes, or the ability to quickly build that knowledge.

Pay and Perks

The typical hiring range for this position is $150,000 to $200,000 annually. This position is eligible for discretionary bonus consideration. The actual offer will consider a wide range of factors, including relevant education, experiences, location, and applicable local legislation. Information about Daktronics benefits can be found on our website, Career Opportunities (https://www.daktronics.com/en-us/employment/careers).