Director of Arena Marketing

General Description

Responsible for marketing all concerts, events and shows held at the Toyota Center. Develop and execute creative strategies to promote all arena events, working within established budgets and collaborating with promoters. Coordinate with Houston Rockets & Comets marketing department in leveraging team assets, resources and all external relations to support promotional efforts for all Toyota Center events.

Essential Responsibilities

• Creation and implementation of advertising and promotional campaigns for the facility, non‑tenant, and third‑party events to reach established sales and revenue goals.
• Development and coordination of creative and strategic grassroots campaigns for non‑tenant and third‑party events, leveraging strong community relationships as needed.
• Development and coordination of public relations campaigns, including building media relationships, booking interviews and appearances for media days, and constructing press releases.
• Conceptualize and execute meaningful welcome experiences/gifts for artists on event days, including event‑day coverage.
• Handle advertising placement in all media formats for third‑party events (radio, television, digital, social media, print, etc.), communicating deadlines and working with promoters and media clients to receive/deliver artwork, radio and TV spots.
• Manage all promoter and client marketing needs from event announcement to show execution, and oversee Toyota Center brand usage on the website and social media accounts.
• Monitor ticket sales, analytics, and other touchpoints to regularly adjust marketing strategies based on real‑time data.
• Collaborate with digital marketing team members on email marketing, social media initiatives, content creation, and strategy; post show announcements, presales, and on‑sales in a timely manner.
• Oversee arena marketing budget and venue marketing expenses.
• Post relevant content about artists, events, and ticket information on major social platforms while measuring engagement effectiveness.
• Work with media partners to deliver added value and strategically use trade and complimentary tickets for event promotion.
• Manage all in‑arena marketing assets, marquee, concourse, and in‑bowl advertising (requires working knowledge of Adobe Photoshop).
• Assist the Marketing Manager and Coordinator with maintenance of toyotacenter.com and request ticket‑sales campaigns for email marketing.
• Assist on event day with media or advertiser‑related tasks, including escorting credentialed media and photographers.
• Track all event‑related expenses, gathering invoices and proof of placement for settlement with event organizers.
• Incorporate Group Sales assets into marketing campaigns when applicable.
• Provide oversight as needed in interactions with part‑time event staff.
• Carry out supervisory responsibilities for assigned staff, including training, planning, assigning work, appraising performance, rewarding and disciplining employees, addressing issues, and regularly communicating with staff.
• Demonstrate the One Team philosophy of Passion, Accountability, Customer Focus, and Teamwork.
• Perform various other duties as may be assigned by the Vice President, Booking & Event Operations.

Minimum Qualifications

• BS/BA in a related field.
• Minimum five years of event‑related marketing experience; entertainment venue preferred.
• Experience or exposure to media/advertising purchasing/implementation and sponsorship development.
• Experience negotiating and purchasing media content – print, radio, digital, social media, and television.
• Ability to effectively collaborate with departments across the organization (Booking, Event Operations, Ticketing, etc.).
• Working knowledge of Adobe Creative Suite, specifically Adobe Photoshop.
• Ability to multi‑task and work well under pressure.
• Skilled relationship builder.
• Good communication skills; organized; problem solver; detail oriented.
• Supervisory experience: training employees; planning, assigning and directing work; appraising performance; rewarding and disciplining employees; addressing issues and solving problems; regularly communicating with staff.
• Demonstrates the One Team philosophy of Passion, Accountability, Customer Focus, and Teamwork.

Physical & Mental Requirements

• Regularly required to stand, sit, walk, use hands, reach, stoop, kneel, crouch or crawl, and communicate with others.
• Vision requirement includes the ability to review written and electronic materials in both digital and physical format.
• Must be able to transfer and move items for departmental needs.
• Must be able to adjust to changing work hours and locations as needed due to the strong focus on external communications and relationships.