Director of Analytics for Growth and Marketing

The Role

Fidelity Private Shares group is seeking a Director of Analytics for Growth and Marketing to help transform marketing into an AI-enabled, LLM-integrated growth engine grounded in data, automation, and continuous learning.

Skills and Expertise You Bring

• Apply quantitative analysis and experimentation frameworks to evaluate marketing performance and pricing strategies.

• Develop and implement AI Engine Optimization strategies, ensuring content is structured and optimized for ingestion, retrieval, and citation by LLMs and AI-driven search platforms.

• Orchestrate a full-funnel demand generation pipeline supported by data-driven automation and machine assistance.

• Complete end-to-end marketing programs across channels (paid, email, web) while embedding AI and LLM-driven capabilities into campaign design, content generation, and audience targeting.

• Implement testing and optimization frameworks for continuous message iteration across client segments and accounts.

• Collaborate cross-functionally with Sales, Product, and Engineering to integrate first-party data, analytics, and model-driven insights into a unified view of the customer lifecycle.

Team

Fidelity Private Shares is growing integration of AI across its technology and product platforms. This role will apply those capabilities to marketing—enhancing the analysis and optimization of spend, and advancing demand generation and product marketing execution. In a constantly evolving landscape, and alongside Fidelity’s broader adoption of these technologies, this role offers an outstanding opportunity to lead with an entrepreneurial mindset.

The Team

The Director of Analytics for Growth and Marketing will help define and scale FPS’s use of marketing-focused AI and LLMs, with the autonomy to design, test, and refine approaches ahead of broader implementation. Initial guidance will be provided by the Head of Fidelity Private Shares.

The Team

Fidelity’s Onsite Working Model: Fidelity is transitioning to a full-time onsite working model through a phased rollout across regions and roles. Currently, some roles and locations require 100% onsite presence, while others require less. Onsite expectations are likely to evolve as the rollout continues. This transition does not apply to fully remote roles.

Pay

The base salary range for this position is $110,000-$222,000 per year. Placement in the range will vary based on job responsibilities and scope, geographic location, candidate’s relevant experience, and other factors.

Benefits

We offer a wide range of benefits to meet your evolving needs and help you live your best life at work and at home. These benefits include comprehensive health care coverage and emotional well-being support, market-leading retirement, generous paid time off and parental leave, charitable giving employee match program, and educational assistance including student loan repayment, tuition reimbursement, and learning resources to develop your career.