Director, Growth Marketing Analytics

About the Role

At Cboe Global Markets, we inspire our people to solve complex challenges together because what we do matters. We provide the financial infrastructure that powers the global economy. The Director, Growth Marketing Analytics leads measurement strategy, attribution, and performance insights across Cboe's digital marketing ecosystem. This role owns the analytical framework that connects paid, owned, and earned media investment to business outcomes, translating data into decisions for senior stakeholders including EVP and C-suite audiences.

To support strong partnership and team connection, this role follows a four day in-office work model in either our Chicago or NYC office.

Responsibilities

• Own end-to-end measurement strategy across paid, organic, web, and email channels, including attribution modeling and multi-touch performance analysis
• Build and maintain executive-ready reporting frameworks that translate channel-level metrics into revenue and risk narratives for EVP/C-suite audiences
• Partner with paid media and agency partners to define KPIs, budget scenarios, and ROI models for major initiatives (e.g., product launches, brand campaigns)
• Establish governance and standards for tracking, tagging, and data quality across marketing platforms (web analytics, Sprout Social, CMS)
• Identify measurement gaps (e.g., message-match, cross-channel attribution, third-party platform limitations) and drive solutions in partnership with data/IT stakeholders
• Serve as the marketing function's analytical thought partner to content, paid, and web teams — not just a reporting resource
• Represent marketing analytics in cross-functional forums, distinguishing marketing's embedded analytical needs from enterprise data infrastructure ownership

Requirements

• 10+ years in marketing analytics, performance marketing, or digital measurement, with 5+ years in a leadership role
• Proven experience presenting to senior executive audiences in a regulated or complex enterprise environment (financial services preferred)
• Deep fluency in attribution modeling, marketing mix concepts, and multi-channel measurement
• Hands-on experience with web analytics platforms (Google Analytics 360, Google Tag Manager, Looker Studio), social listening platforms (e.g. Sprout Social), and CMS-driven measurement
• Strong track record partnering with agencies on budget and performance strategy
• Exceptional ability to translate complex data into concise, decision-ready narratives
• Legally authorized to work in the United States without the need for employer sponsorship now or in the future

Benefits

• Fair and competitive salary and incentive compensation packages with an upside for overachievement
• Generous paid time off, including vacation, personal days, sick days, and annual community service days
• Health, dental, and vision benefits, including access to telemedicine and mental health services
• 2:1 401(k) match, up to 8% match immediately upon hire
• Discounted Employee Stock Purchase Plan
• Tax Savings Accounts for health, dependent, and transportation
• Employee referral bonus program
• Volunteer opportunities to help give back to communities
• Complimentary lunch, snacks, and coffee in any Cboe office
• Paid tuition assistance and education opportunities
• Generous charitable giving company match
• Paid parental leave and fertility benefits
• On-site gyms and discounts to other fitness centers