Director of Alumni Relations and Annual Giving
Job Summary
The Director of Alumni Relations and Annual Giving provides strategic leadership for the College's annual giving and alumni engagement efforts. The Director develops and implements comprehensive strategies to strengthen alumni affinity, increase philanthropic support, expand volunteer engagement, and enhance the lifelong relationship between alumni and Abraham Baldwin Agricultural College.
Major Duties
Develops and implements a comprehensive alumni engagement strategy designed to strengthen alumni participation, affinity, volunteerism, and philanthropic support.
Serves as primary staff liaison to the ABAC Alumni Association Board and other alumni affinity groups.
Provides leadership and support to the ABAC Student Alumni Council.
Cultivates meaningful relationships with alumni, students, faculty, staff, and community partners to advance the mission of the College.
Coordinates alumni communications, including newsletters, digital engagement initiatives, social media collaboration, recognition programs, and stewardship activities.
Develops and manages regional and affinity-based alumni engagement opportunities.
Leads the creation, implementation, and growth of ABAC's annual giving program supporting unrestricted institutional priorities.
Collaborates with advancement leadership and development officers to identify, cultivate, solicit, and steward annual fund donors.
Identifies and qualifies annual donors with major gift potential and works collaboratively with development officers to advance prospects through the donor pipeline.
Utilizes data analytics and donor segmentation to develop targeted fundraising campaigns and engagement strategies.
Works closely with Advancement Services to monitor fundraising performance, analyze results, and recommend improvements.
Establishes annual goals and performance metrics related to donor acquisition, retention, participation, and revenue growth.
Provides strategic oversight of alumni and advancement events that support alumni engagement, donor cultivation, stewardship, and institutional visibility.
Supervises student workers, interns, and volunteers in the planning and execution of events including Homecoming, alumni receptions, donor recognition events, and other advancement-related programs.
Evaluates event effectiveness and return on investment through established engagement and fundraising metrics.
Assists in developing annual budgets for alumni engagement, annual giving, and special events.
Represents the Office of External Affairs at campus and community events.
Performs other related duties as assigned.
Knowledge and Skills
Knowledge of annual giving, donor engagement, fundraising strategy, and philanthropic trends.
Ability to develop and execute multi-channel fundraising campaigns.
Experience utilizing constituent relationship management systems and fundraising analytics.
Ability to interpret fundraising metrics and develop data-informed strategies.
Demonstrated success in relationship building, volunteer management, and donor engagement.
Excellent communication and interpersonal skills both written and oral.
Proficiency in organizing and prioritizing tasks in a fast-paced environment.
Skills in the operation of computers and job-related software programs such as Raisers Edge.
Skills in decision making and problem solving.
Knowledge of Board of Regents policies and procedures.
Knowledge of state and national issues related to higher education.
Knowledge of budget development and management principles.
Knowledge of supervisory principles and practices.
Complexity/Scope of Work
The purpose of this position is to provide strategic leadership for alumni engagement and annual giving efforts, including the growth of unrestricted giving to the ABAC Foundation. The position is responsible for strengthening alumni participation, increasing unrestricted philanthropic support, and ensuring that engagement opportunities and events contribute to the long-term advancement goals of the College.
Physical Demands/Work Environment
When in the office, work is typically performed while sitting at a desk or table or while intermittently sitting, standing, or stooping. The employee occasionally lifts light objects. Extensive travel is necessary to meet with alumni and donors across the state and southeast region.
Supervisory and Management Responsibility
This position does not directly supervise employees but may oversee student workers, interns, and volunteers associated with alumni engagement, annual giving, and special event initiatives.
Minimum Qualifications
- Bachelor's degree from an accredited institution required.
- Five years of progressively responsible experience in advancement, alumni relations, annual giving, fundraising, or related field.
- Excellent written and verbal communications skills.