Jobs · Marketing · Michigan

Director of Advancement Communications

Bronson Healthcare · Greater Kalamazoo Area · 3 wk ago
HybridMarketingFull-time

About the role

The Director of Advancement Communications at Bronson Health Foundation is a senior communications leader responsible for developing and executing a comprehensive, omnichannel communications strategy that advances the Foundation's fundraising priorities, donor engagement efforts, and campaign readiness.

Responsibilities

  • Develop and lead a comprehensive advancement communications strategy aligned with fundraising priorities, donor engagement goals, and campaign initiatives.
  • Serve as a strategic advisor to the Vice President & Chief Development Officer and Foundation leadership on donor messaging, positioning, and communication strategy.
  • Establish editorial standards, messaging frameworks, and communication priorities for philanthropic communications.
  • Ensure alignment and integration across all fundraising functions including major gifts, annual giving, planned giving, stewardship, campaigns, and events.
  • Lead communications planning and execution for campaign initiatives, including silent and public campaign phases.
  • Oversee development of campaign messaging, case for support materials, donor proposals, naming opportunity communications, presentations, and funding narratives.
  • Collaborate with Foundation leadership, clinicians, and operational leaders to translate complex healthcare initiatives into compelling philanthropic opportunities.
  • Serve as lead writer and editor for donor-facing materials including proposals, newsletters, appeals, annual reports, stewardship communications, executive messages, speeches, and presentations.
  • Develop and oversee multimedia storytelling strategies across print, digital, social, video, and web platforms.
  • Conduct interviews with patients, clinicians, donors, caregivers, and leadership to develop authentic and impactful stories.
  • Ensure all communications consistently reflect the Foundation’s mission, values, brand standards, and strategic direction.
  • Design communications strategies that strengthen the donor journey from cultivation through stewardship and recognition.
  • Partner closely with stewardship, major gifts, annual giving, and planned giving teams to ensure coordinated and meaningful donor engagement.
  • Oversee development of stewardship reports, impact communications, recognition initiatives, and donor acknowledgment strategies.
  • Continuously evaluate donor communication effectiveness and recommend improvements to enhance engagement and retention.
  • Build strong collaborative relationships with Marketing, Communications, Creative Services, and Digital teams to maximize alignment and shared resources.
  • Partner with fundraising teams to support strategic donor communications and fundraising initiatives.
  • Engage executive, operational, and clinical leaders to develop compelling narratives around strategic priorities and patient impact.
  • Manage complex communication projects with multiple stakeholders and competing priorities.
  • Ensure all materials are delivered with exceptional quality, accuracy, professionalism, and timeliness.
  • Utilize analytics and performance data to evaluate effectiveness and continuously improve communication strategies.
  • Support implementation of systems and workflows that improve operational efficiency and scalability.

Qualifications

  • Bachelor’s degree in Communications, Journalism, Marketing, Public Relations, English, Nonprofit Management, or related field.
  • 10–15+ years of progressively responsible experience in advancement communications, fundraising communications, healthcare communications, or related field.
  • Demonstrated success leading communications strategy for fundraising campaigns or large-scale donor engagement initiatives.
  • Exceptional writing, editing, storytelling, and presentation development skills.
  • Strong strategic thinking and project management capabilities.
  • Experience collaborating with senior executives, clinicians, fundraising professionals, and cross-functional teams.
  • Ability to translate complex concepts into compelling donor-centered narratives.

Preferred

  • Healthcare philanthropy, academic medicine, or higher education advancement experience.
  • Experience supporting or leading comprehensive fundraising campaigns.
  • Familiarity with donor databases, CRM systems, communications segmentation, and analytics.
  • Experience with omnichannel donor engagement and digital fundraising communications.

Ideal Candidate Profile

  • Strategic communicator with strong operational discipline.
  • Exceptional storyteller who understands donor psychology and philanthropic engagement.
  • Collaborative leader capable of bridging development, communications, and operational teams.
  • Highly organized with the ability to manage multiple complex initiatives simultaneously.
  • Trusted advisor who demonstrates professionalism, discretion, and sound judgment.
  • Passionate about healthcare philanthropy, community impact, and mission-driven storytelling.

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