Director of Advancement Communications
Bronson Healthcare · Greater Kalamazoo Area · 3 wk ago
HybridMarketingFull-time
About the role
The Director of Advancement Communications at Bronson Health Foundation is a senior communications leader responsible for developing and executing a comprehensive, omnichannel communications strategy that advances the Foundation's fundraising priorities, donor engagement efforts, and campaign readiness.
Responsibilities
- Develop and lead a comprehensive advancement communications strategy aligned with fundraising priorities, donor engagement goals, and campaign initiatives.
- Serve as a strategic advisor to the Vice President & Chief Development Officer and Foundation leadership on donor messaging, positioning, and communication strategy.
- Establish editorial standards, messaging frameworks, and communication priorities for philanthropic communications.
- Ensure alignment and integration across all fundraising functions including major gifts, annual giving, planned giving, stewardship, campaigns, and events.
- Lead communications planning and execution for campaign initiatives, including silent and public campaign phases.
- Oversee development of campaign messaging, case for support materials, donor proposals, naming opportunity communications, presentations, and funding narratives.
- Collaborate with Foundation leadership, clinicians, and operational leaders to translate complex healthcare initiatives into compelling philanthropic opportunities.
- Serve as lead writer and editor for donor-facing materials including proposals, newsletters, appeals, annual reports, stewardship communications, executive messages, speeches, and presentations.
- Develop and oversee multimedia storytelling strategies across print, digital, social, video, and web platforms.
- Conduct interviews with patients, clinicians, donors, caregivers, and leadership to develop authentic and impactful stories.
- Ensure all communications consistently reflect the Foundation’s mission, values, brand standards, and strategic direction.
- Design communications strategies that strengthen the donor journey from cultivation through stewardship and recognition.
- Partner closely with stewardship, major gifts, annual giving, and planned giving teams to ensure coordinated and meaningful donor engagement.
- Oversee development of stewardship reports, impact communications, recognition initiatives, and donor acknowledgment strategies.
- Continuously evaluate donor communication effectiveness and recommend improvements to enhance engagement and retention.
- Build strong collaborative relationships with Marketing, Communications, Creative Services, and Digital teams to maximize alignment and shared resources.
- Partner with fundraising teams to support strategic donor communications and fundraising initiatives.
- Engage executive, operational, and clinical leaders to develop compelling narratives around strategic priorities and patient impact.
- Manage complex communication projects with multiple stakeholders and competing priorities.
- Ensure all materials are delivered with exceptional quality, accuracy, professionalism, and timeliness.
- Utilize analytics and performance data to evaluate effectiveness and continuously improve communication strategies.
- Support implementation of systems and workflows that improve operational efficiency and scalability.
Qualifications
- Bachelor’s degree in Communications, Journalism, Marketing, Public Relations, English, Nonprofit Management, or related field.
- 10–15+ years of progressively responsible experience in advancement communications, fundraising communications, healthcare communications, or related field.
- Demonstrated success leading communications strategy for fundraising campaigns or large-scale donor engagement initiatives.
- Exceptional writing, editing, storytelling, and presentation development skills.
- Strong strategic thinking and project management capabilities.
- Experience collaborating with senior executives, clinicians, fundraising professionals, and cross-functional teams.
- Ability to translate complex concepts into compelling donor-centered narratives.
Preferred
- Healthcare philanthropy, academic medicine, or higher education advancement experience.
- Experience supporting or leading comprehensive fundraising campaigns.
- Familiarity with donor databases, CRM systems, communications segmentation, and analytics.
- Experience with omnichannel donor engagement and digital fundraising communications.
Ideal Candidate Profile
- Strategic communicator with strong operational discipline.
- Exceptional storyteller who understands donor psychology and philanthropic engagement.
- Collaborative leader capable of bridging development, communications, and operational teams.
- Highly organized with the ability to manage multiple complex initiatives simultaneously.
- Trusted advisor who demonstrates professionalism, discretion, and sound judgment.
- Passionate about healthcare philanthropy, community impact, and mission-driven storytelling.