Director of Admissions & Marketing

About the role

The Landmark Center is seeking a Director of Admissions & Marketing for its skilled nursing facility in Stuart, VA. The role involves overseeing, developing, and maintaining relationships with local hospitals, physicians, and the community to drive patient referral efforts.

Responsibilities

• Present the center positively to educate the public and healthcare community about services.
• Dedicate at least 75% of working hours to direct market interaction promoting facility services.
• Maintain an 80% conversion rate from referrals to admissions.
• Achieve and maintain 90%+ occupancy or meet/exceed census budgets.
• Maintain good professional rapport with facility staff, including Community Relations teams.
• Respect confidentiality of information and disclose only to authorized personnel.
• Meet daily with the Administrator to discuss admissions, expectations, and results.
• Maintain close personal contact with all referral sources.
• Represent the center professionally in the community, coordinating with the Community Relations team (public speaking, hospital discharge planners, physicians, insurance case managers).
• Coordinate and participate in facility events (health fairs, family dinners, etc.).
• Participate in insurance contract negotiations and assist with pre‑admission cost‑out analysis for managed care and PPS referrals as needed.
• Complete and provide daily census reports to Corporate, Administrator, and designated personnel.
• Stay current on competitor activities.
• Focus community relations on community segments most likely to need the facility’s services.
• Maintain admission guidelines by writing, updating, and recommending changes to admission criteria, policies, and procedures.
• Market programs and facilities by preparing informational brochures, writing and placing advertisements, answering questions, and conducting tours.

Qualifications

• Education: Minimum high school diploma or GED; at least two years of college from an accredited institution preferred.
• Experience: 2+ years of prior ALF experience in healthcare, human services, public relations, LTC, or social services.

Benefits

• Attractive/competitive compensation.
• Generous paid time off (PTO).
• 401(k) retirement plan.
• Flexible daily pay (access earnings when needed).
• Comprehensive benefits package including dental, health, vision, and disability insurance.
• Wellness program access.
• Inclusive workplace culture supporting diversity and collaboration.
• Career and educational development opportunities.
• Comprehensive onboarding and professional development programs.

Schedule

Monday to Friday, with weekend availability as needed.